Those screenshots are real replies…

To sales emails.

Most people are used to being told to f— off when they send sales emails.

But not with these emails.

Apparently, my sales emails are “dangerous.”

Now, I’m not going to tell you that every sales email I write gets replies like this.

But many do.

Nor will I promise you these kinds of emails convert better than everything else out there.

Truth is, I’ve never much cared to measure it that way.

But here’s what I CAN tell you:

I enjoy writing these emails.

They make money.

People enjoy reading them.

Nobody feels sold to.

Everybody’s happy.

Question for you:

How would you like to have your audience feel this way when you sell them stuff?

For years I assumed writing emails like this was a knack.

Something I happened to have and couldn’t really explain.

But it’s not.

It’s a very deliberate process I go through, with a handful of specific things I do every single time.

And I’ve decided to teach a workshop on exactly how I write these emails.

You’ve probably been told you have to choose.

Be authentic, or actually sell.

Be liked, or be effective.

So when a launch comes round, you go a bit stiff. The voice your audience knows you for disappears, and someone pushier takes over for a week.

You either hold back and feel like you left something on the table, or you push and feel a bit grubby about it.

I think that choice is nonsense.

You can write the emails in a promotion in your own voice, sounding exactly like you, and have people glad you sent them.

I’ve been doing it for years.

On Wednesday, June 17th, 2026 I’m going to show you how.

Why writing like this matters more than ever

Right now, a good chunk of the emails landing in your audience’s inbox were written by AI.

Polished.

Competent.

Stylish.

…but completely unremarkable and utterly indistinguishable from everything else out there.

(And people wonder why their email sales are flatlining?!?)

Remember the screenshots I showed you above?

You think AI written emails get replies like that?

Not a snowball’s chance in hell.

And that’s good news for you, if you’re willing to learn to write like this.

Because the better AI gets, the more that your writing becomes the most useful thing you own.

How the workshop works

My Dangerously Good Emails workshop is live on Wednesday, June 17th, 2026.

It’s over two hours and in two halves.

First hour: I teach. The whole approach, start to finish.

Second hour: we write. First, I do a live demo, where I write a sales email in front of you, talking through every decision as I make it, so you can see exactly how it’s done. Then, I’ll guide you through the planning process of your own email, so you can experience what it’s like, with me there to help.

Everyone who registers gets the recording.