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Welcome to something new… Olly in Maker Mode. From here on, I’m going to focus this newsletter on documenting how I’m evolving my 13-year-old business, StoryLearning, by building a new AI-powered software product alongside it. The first milestone goal: $1m ARR. In my mind, if we can hit that in the next 12 months, it puts firmly […]
I spent most of 2017 working 50-60 hour weeks. Revenue stayed flat. I had a content calendar, a launch pipeline, three half-built funnels, a podcast I was trying to grow, and a product idea I kept tinkering with on weekends. I was busy. And I had almost nothing to show for it. If you’re running […]
Scaling to a 7-figure business means building a team, but the hard part is mindset. Here are the 5 fears that stop solo creators, and how to beat each one.
There’s a strategy I’ve been using for years to get extra sales that involves giving a certain amount of stuff away for free. I used this strategy again last week, and it brought in 4-figures of extra revenue. So I thought I’d share it here. Here goes… So, I just launched a new intensive course, […]
There’s a comment I get fairly regularly on my StoryLearning YouTube channel that always makes me chuckle: “Oh, you’re the guy who wrote those books I’ve got!” See exhibits A, B and C… See, in the StoryLearning world, there’s a circuitous pathway that people take to becoming a customer. Often it starts with discovering our […]
Last year, I had a problem. Email leads at Story Learning had dropped to offensively low levels. Our SEO traffic – which had been a reliable source of hundreds of leads every week – had dried up completely. I needed to replace it. And fast. The target? 500 to 1,000 new leads a week. That […]
Recently, I sent a rather self-congratulatory email about how my preference is to build lifestyle businesses. You know… businesses that kick off large amounts of profit, and don’t require you to work all that much… So you can enjoy life in the here and now. Online education businesses are uniquely suited to this kind of […]
Is it me, or is it suddenly cool to talk about ‘lifestyle businesses’ again? I dunno… For years, everything I’ve seen on social media has been “how to [hundreds of millions] and 10X in 37 minutes, and if you’re not literally bleeding from the eyeballs you’re doing it wrong” type vibe. Whereas now, everyone be like: “How to […]
A curious thing happened in my mastermind group this week. For context: My mastermind is a group of 8 education entrepreneurs. (plus me, so 9 in total) We meet in-person 4 times throughout the year… this Wednesday we had our third meeting of the year… (Only one member of the group didn’t make it this […]
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