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For years, I had a deep-seated fear that everything would disappear. The business would stop working, collapse, go to zero, and I’d be left destitute, sleeping under a bridge. It was persistent. For stretches, I thought about it when I woke up and before I went to bed. I never told anyone, because I thought, […]
There’s a conflict every established online education owner knows. Keep doing what has always worked, or try something new and risk chasing trends. I’ve watched it play out over the last two or three years. Business as Usual Feels Safe, but Disruption Is Safer Over Time Some long-standing businesses have faltered significantly. Other businesses of […]
Every business owner faces the same conflict. There are things you don’t want to do that would make more money, and things you really want to do that will probably be a little less profitable. The Number Replaces the Question You Started With Most people start a business because of a passion for something. In […]
It’s a strange topic, really: entrepreneurs struggling to take profit for themselves. Yet I meet them all the time. They’ve built a business. They’ve made it a success, which very few people do. They’ve generated revenue. They’ve made profit. And it’s there for the taking. Something still feels wrong. Underpaying Yourself Is a Symptom, Not […]
This week has been one of big wins, great excitement, important validation, big $$$ and marketing momentum… That’s a lot of buzzwords. I’m excited to be writing this one, because starting any new business initiative, whether an app or otherwise, is mostly a lot of dull hard work behind the scenes. So you kinda live […]
A few years ago, traffic to my language business began to shift. StoryLearning had always been heavy on SEO. Then Google changed how search results were served, and the SEO traffic dropped. So I worked hard to replace it with YouTube traffic and YouTube leads. That part worked. Eventually YouTube produced more leads than SEO […]
You set one goal for the year. The team agrees it’s the priority. Twelve months later, you look back and find a long list of things got done, but the one that mattered barely moved. Why Your Annual Priority Keeps Getting Buried It’s everything else that feels important at the time. Each new project slips […]
A cohort sells out on its first launch. The second is softer but still respectable. By the third, you are working far harder for roughly half the revenue. By the fourth, filling the thing has become a slog. That decline often gets read as a product problem, a marketing problem, or a sign that the […]
This week I had a rather bewildering experience creating an absurd amount of marketing assets for the StoryLearning App with AI. I conservatively estimate that the stuff I got done this week alone would have cost me $10-15k in freelancer fees, plus WEEKS of agonising back and forth. Instead… I just did it all myself, […]
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