About Olly Richards


“You’ll never be able to sell a personal brand business”

“You need an app”

“Why haven’t you taken investment?”

“Grow! Scale!”

“If you’re not working 14 hours a day, you’re not serious.”

“You need to hire a rockstar CMO who knows more than you!”

“You should create a tripwire, order bump and value ladder”

“If you sell access to you, you’ll make more money!”

…just a smattering of the advice I’ve cheerfully ignored over the last 10 years.


Because I’m not building the next Uber…

I’m building a business (storylearning.com) that works on my terms…

An education business that generates millions of dollars every year (with an eye-watering profit margin), that gives me near total time-freedom, reaching millions of people every month, and that I’m proud to call my own.

But here’s the thing…

99% of business advice is intended to answer one question - “How can I make more money now?” But “more money now” can very quickly take you out of alignment with what you truly want, leaving you with a business you don’t want to wake up to every morning.

Business decisions taken in alignment with your true self lead to a stronger, more profitable, and more valuable business over time.

All you need to be able to answer is … what do you truly want?

I’ll tell you what I want:

  1. 1
    A business with high turnover and obscene profit margins (50%+)
  2. 2
    My dream lifestyle today (not in the future)
  3. 3
    Absolute discretionary time freedom
  4. 4
    A team who can run the entire business without me (usually better than me)
  5. 5
    Excess retained profits to diversify into personal wealth and other businesses
  6. 6
    Full alignment between my business, my customers and my lifestyle

But if you have a business like this, why would you ever sell?

StoryLearning.com is this business - a $10m education company that living and breathing. 

I live in the Devon countryside, 10 minutes’ drive from the beach. I typically work 6 days a month. The rest of the time, I work on side-projects (like this [creatorempires.com]), study for my private pilot license, and take a holiday every 6-8 weeks. 

I kinda like it 🙂

I’m a teacher at heart. 

That’s why I’m writing this newsletter. 

It’s taken me almost 10 years of ups and downs to get here. So I’ve got a lot to say. 

Nothing to sell here. (I don’t need to.)

But if you run an online education business, this newsletter will help you scale past 7-figures, work less, and build a sellable asset (if you want to).

To join the newsletter, and read a case study of how I grew storylearning.com, enter your details below:

CASE STUDY: Blueprint of a $10m online education business:

  • Business model blueprint
  • Product ecosystem
  • Team structure
  • Evergreen sales strategy
  • And much more

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