About Olly Richards
“You’ll never be able to sell a personal brand business”
“You need an app”
“Why haven’t you taken investment?”
“If you’re not working 14 hours a day, you’re not serious.”
“You need to hire a rockstar CMO who knows more than you!”
“You should create a tripwire, order bump and value ladder”
“If you sell access to you, you’ll make more money!”
…just a smattering of the advice I’ve cheerfully ignored over the last 10 years.
Because I’m not building the next Uber…
I’m building a business (storylearning.com) that works on my terms…
An education business that generates millions of dollars every year (with an eye-watering profit margin), that gives me near total time-freedom, reaching millions of people every month, and that I’m proud to call my own.
But here’s the thing…
99% of business advice is intended to answer one question - “How can I make more money now?” But “more money now” can very quickly take you out of alignment with what you truly want, leaving you with a business you don’t want to wake up to every morning.
Business decisions taken in alignment with your true self lead to a stronger, more profitable, and more valuable business over time.
All you need to be able to answer is … what do you truly want?
I’ll tell you what I want:
- 1A business with high turnover and obscene profit margins (50%+)
- 2My dream lifestyle today (not in the future)
- 3Absolute discretionary time freedom
- 4A team who can run the entire business without me (usually better than me)
- 5Excess retained profits to diversify into personal wealth and other businesses
- 6Full alignment between my business, my customers and my lifestyle
But if you have a business like this, why would you ever sell?
StoryLearning.com is this business - a $10m education company that living and breathing.
I live in the Devon countryside, 10 minutes’ drive from the beach. I typically work 6 days a month. The rest of the time, I work on side-projects (like this [creatorempires.com]), study for my private pilot license, and take a holiday every 6-8 weeks.
I kinda like it 🙂
I’m a teacher at heart.
That’s why I’m writing this newsletter.
It’s taken me almost 10 years of ups and downs to get here. So I’ve got a lot to say.
Nothing to sell here. (I don’t need to.)
But if you run an online education business, this newsletter will help you scale past 7-figures, work less, and build a sellable asset (if you want to).
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