Scaling to a 7-figure business means building a team, but the hard part is mindset. Here are the 5 fears that stop solo creators, and how to beat each one.
Build the Empire.
Keep the Freedom.
Scale your education business to 7+ figures with your freedom and integrity intact.
From the mentor behind your favourite creators.
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You’ve Built the Business. Now Make It Work for You.
I’m Olly Richards.
My journey didn’t start as an entrepreneur. It started in a smoky pub as a jazz musician and in a classroom as an English teacher.
When I started my business, my goal was simple — make a living without losing what I loved.
2013
StoryLearning
In 2013, from a dusty café in the Middle East, I started my first education business, StoryLearning, to teach my passion for languages.
$10M
Business
I grew that passion project into a $10M business that generates 7-figures in annual profit, needing only 4 days a month of my time.
Freedom
As an Asset
That freedom allowed me to write books that sold 1.5 million copies, start multiple other 6 and 7-figure businesses, and invest in founders I believe in.
Today, I mentor established education entrepreneurs to grow profitably, teach with integrity, and keep the freedom they started for.
The 7-Figure Trap
Building a profitable business is the easy part… The hard part is building a life you love.
Too many 6- and 7-figure entrepreneurs get trapped by hustle culture, only to wake up one day trapped in a business they hate.
Building an aligned business means respecting the things you care about:
This is about using your expertise to benefit those who need it, so that as you scale, you build a business you love.
That’s what I’m here to help you with.
The Difference Is Perspective
With the right strategies, frameworks and mindset, you can design your education business to be simple and highly profitable.
It’s the ability to see the hidden leverage in your business, and it’s how I help entrepreneurs learn in hours or days what took me a decade to master.
The best way to understand this is to see it in action. My free case study breaks down the strategic thinking behind StoryLearning’s growth to a $10M business.
Anyone growing an online education business should seriously check out Olly's stuff!
I've managed to work myself out of the business!
Revenue is up 2X, while I'm working 50% less
Latest Insights
Careful use of “free” can boost sales by 35%+
There’s a strategy I’ve been using for years to get extra sales that involves giving a certain amount of stuff away for free. I used this strategy again last week, and it brought in 4-figures of extra revenue. So I thought I’d share it here. Here goes… So, I just launched a new intensive course, […]
Holy s—, you’re the guy who wrote those books!
There’s a comment I get fairly regularly on my StoryLearning YouTube channel that always makes me chuckle: “Oh, you’re the guy who wrote those books I’ve got!” See exhibits A, B and C… See, in the StoryLearning world, there’s a circuitous pathway that people take to becoming a customer. Often it starts with discovering our […]
I’m lazy… so I started another YouTube channel
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16 things I believe about business (that most people don’t)
Recently, I sent a rather self-congratulatory email about how my preference is to build lifestyle businesses. You know… businesses that kick off large amounts of profit, and don’t require you to work all that much… So you can enjoy life in the here and now. Online education businesses are uniquely suited to this kind of […]
Just what the h*** is everyone smoking?
Is it me, or is it suddenly cool to talk about ‘lifestyle businesses’ again? I dunno… For years, everything I’ve seen on social media has been “how to [hundreds of millions] and 10X in 37 minutes, and if you’re not literally bleeding from the eyeballs you’re doing it wrong” type vibe. Whereas now, everyone be like: “How to […]
Blueprint Of A $10M Online Education Business
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