Scale your education business to 7+ figures with your freedom and integrity intact.
From the mentor behind your favourite creators.
My journey didn’t start as an entrepreneur. It started in a smoky pub as a jazz musician and in a classroom as an English teacher.
When I started my business, my goal was simple — make a living without losing what I loved.
In 2013, from a dusty café in the Middle East, I started my first education business, StoryLearning, to teach my passion for languages.
I grew that passion project into a $10M business that generates 7-figures in annual profit, needing only 4 days a month of my time.
That freedom allowed me to write books that sold 1.5 million copies, start multiple other 6 and 7-figure businesses, and invest in founders I believe in.
Today, I mentor established education entrepreneurs to grow profitably, teach with integrity, and keep the freedom they started for.
Building a profitable business is the easy part… The hard part is building a life you love.
Too many 6- and 7-figure entrepreneurs get trapped by hustle culture, only to wake up one day trapped in a business they hate.
Building an aligned business means respecting the things you care about:
This is about using your expertise to benefit those who need it, so that as you scale, you build a business you love.
That’s what I’m here to help you with.
With the right strategies, frameworks and mindset, you can design your education business to be simple and highly profitable.
It’s the ability to see the hidden leverage in your business, and it’s how I help entrepreneurs learn in hours or days what took me a decade to master.
The best way to understand this is to see it in action. My free case study breaks down the strategic thinking behind StoryLearning’s growth to a $10M business.
Anyone growing an online education business should seriously check out Olly's stuff!
I've managed to work myself out of the business!
Revenue is up 2X, while I'm working 50% less
A few years ago, traffic to my language business began to shift. StoryLearning had always been heavy on SEO. Then Google changed how search results were served, and the SEO traffic dropped. So I worked hard to replace it with YouTube traffic and YouTube leads. That part worked. Eventually YouTube produced more leads than SEO […]
You set one goal for the year. The team agrees it’s the priority. Twelve months later, you look back and find a long list of things got done, but the one that mattered barely moved. Why Your Annual Priority Keeps Getting Buried It’s everything else that feels important at the time. Each new project slips […]
A cohort sells out on its first launch. The second is softer but still respectable. By the third, you are working far harder for roughly half the revenue. By the fourth, filling the thing has become a slog. That decline often gets read as a product problem, a marketing problem, or a sign that the […]
This week I had a rather bewildering experience creating an absurd amount of marketing assets for the StoryLearning App with AI. I conservatively estimate that the stuff I got done this week alone would have cost me $10-15k in freelancer fees, plus WEEKS of agonising back and forth. Instead… I just did it all myself, […]
Back with the latest edition of my newsletter, charting the grand pivot of my education business into software. And here’s what I’m going to cover today: 1. Sales update So, first up, in terms of sales, I’ve not been doing anything on sales since our big launch in August, mostly because I was chilling out […]
If you sell a high-ticket course or programme, you’ve felt the change. The monthly promotion that used to do the heavy lifting now lands in an inbox flooded with AI-written noise and hardly registers. The problem isn’t your course. Audiences are desensitised. After the pandemic pushed everyone online, email newsletters exploded. Then AI made it […]
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