Want to see behind the scenes of how a $10M online education business works? Join my newsletter and get the 118-page case study FREE…
We will protect your data in accordance with our data policy!
Over the last few years, I’ve watched every man and his dog start an email newsletter. I’ve seen everyone on Twitter label themselves a “storyteller”. (Who knew?) I’ve been creeped out by the same grinning headshots on every LinkedIn profile. Seems everyone wants to start a personal brand. But here’s what I also noticed: Everyone’s […]
There seems to be a general assumption that running a solo business means living on the “content hamster wheel”. Sitting up at 2am, bloodshot eyes, trying to churn out just one more reel, because Gary V said you have to publish 25 times a day. But that doesn’t mean it’s the only way. (Unless of […]
Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”. This is a huge mistake. Here’s why… There’s a story I tell in my business, StoryLearning, and it goes a bit like this: Now, if you’ve ever read this story on my website, you might’ve just […]
So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you, and all that. Which led to a rather good question from a reader: “This makes me wonder whether you can sell in this way without a single person as a face of the brand. Any thoughts?” […]
Level 1 of the Messaging game is being able to create that “Holy s—-, you wrote that email just for me!” experience for your audience. AKA “Rookie level”. Milk and cookies. Tequila and bad decisions. All very mainstream. Level 2 involves asking a far more interesting question of your audience: “Where are you at right now?” See, […]
The art of business models involves knowing when to stop building. When to say… That’s it! I’m doing enough stuff in this business now. It’s time to stop adding anything new! Know who suffers most with bloated business models? 7-figure business owners. For years, they add more and more products and services, tacking one thing […]
• Business model blueprint
• Product ecosystem
• Team structure
• Evergreen sales strategy
• And much more...
Join 19,277 online educators reading my free newsletter and receive the case study instantly...
We will protect your data in accordance with our Privacy Policy
