Category: Tactics

Today, we’re getting super tactical… With a glorious “first principles” trick that will get more eyeballs on the content you work so hard to create. Which means more sales for you. Best of all, it’s totally free to do, and super easy to execute. Even better, I’m going to demonstrate this trick to you in […]

If you sell expensive things online, you’ve probably been told you need to run webinars and do sales calls. But it turns out you can sell very expensive stuff just using email. As long as you know how to do it. Case in point… When I launched my certification programme in 2021, we did over […]

A lot of my day-to-day work is on creative projects. Sometimes, it’s doing the creation myself, such as writing this newsletter. Often, it’s overseeing the creation: Multiple YouTube channels Facebook Ads Sales pages Other times, I’m just posturing on Twitter. From all the work I do on content, I’ve realised something important: It’s the final […]

Today I’m going to teach you a simple and effective way to communicate anything. It’s a framework for delivering a message. If you package your messages up in this framework, they’ll be easily understood and remembered. And that’s like gold dust for teachers or marketers. Since learning this framework, I use it all the time: […]

From: Olly Richards29th March 2023Hobbitshire: One (funnel) step at a time… So, you’ve got a new product. Product is done. You’re ready to start selling the thing. But how? Email sequence? Probably. Sales page? Hopefully. Checkout? Unless you hate money. But there are more decisions… VSL or long-form sales page? Price on the sales page, or hide it […]

From: Olly Richards31st May 2024Hobbitshire: Living in a permanent retreat… Every year, I hold a team retreat for my company, StoryLearning. We’re a fully-remote team of 16 core staff, spread across the world, from Buenos Aires to California, Johannesburg to Madrid. But for one magical week a year, we all gather in one place, for […]