Category: Uncategorized

Marketing porn. Here’s a definition: ”Stuff that makes you feel sophisticated when you talk about it at conferences.” Chief culprit? AB testing. Oh, AB testing… Don’t you just feel grown up when you’re AB testing? The most AB testing I ever did was in my first 1-2 years of business. (Tells you something, doesn’t it?) […]

Since 2013, I’ve spent most of my time trying to build “passive income”. And I did a good job of it. Built a multimillion-dollar business, made tens of millions, most of it “passively”. But now I feel let down. Like an influencer’s breakfast recommendation. Now, I’m not gonna go all “YouTube” on you and say […]