Dear Fellow Entrepreneur,
Picture two online education business owners:
Entrepreneur A
Wakes up each morning with a heavy head. They’re working tirelessly, pouring their heart and soul into their business, but somehow things never seem to get easier.
Their calendar is back-to-back, they’re bogged down in operations, and weekends are never free of work. Family, friends, and self-care take a permanent back seat. They don’t see any light at the end of the tunnel and they’re beginning to question whether they made the right choice pursuing their passion.
Entrepreneur B
On the other hand, wakes up fresh, excited to start their day. Why? Because their calendar is mostly white space. They can work if they feel like it… but they might go for a long walk instead.
Because their business runs largely without them – with systems. When they do sit down to work, it’s on the business… not in the business. They have the freedom to take holidays, spend quality time at home and pursue hobbies and passions.
What’s the difference between these two entrepreneurs?
It’s their business model.
The “Invisible Force” In Your Business
You see, the business model you choose is the invisible force that shapes everything in your business – your revenue, your workload, your lifestyle.
You see, the business model you choose is the invisible force that shapes everything in your business – your revenue, your workload, your lifestyle.
If you achieve “success” (however you define it), it will be because your business model allows for it.
Entrepreneur B in our example above, has a business model that fits them like a tailored suit.
Trouble is, most entrepreneurs never take the time to intentionally design their business model.
They jump in with both feet, following the crowd or winging it as they go:
It’s always about “more”.
As a result, they end up with a Frankenstein business that drains their time and energy without delivering the results they want.
The alternative?
A business model that is optimised for your skills, audience and lifestyle goals:
That’s the power of a well-designed business model – it gives you the breathing space you need to live life on your own terms.
And that’s exactly what I’m going to show you how to do…
The first question you’d be entitled to ask is: “Who the hell are you to teach this?”
Well, hey – I’m Olly Richards, and I’ve been in the trenches of online education for over a decade:

Now, there are many things in this world that I have absolutely no clue about…
But when it comes to online education businesses, I know the topic like the back of my hand, and I’ve got a PhD in palm reading.
A great example of this is my work with Chris Orzechowski from 100yearbrand.co:
“After working with Olly, my profit is up 50% and I’m working 50% less. This has changed my business and my life.”
What’ is this sorcery?
It’s simple, really…
It all starts with the right business model.
Is Your Business Model Holding You Back?
If your business model is misaligned, it puts a hard limit on how far you can scale your business.
When you try to scale a broken business model, then either…
Which happens first is anyone’s guess. But your business model is the engine that drives everything else in your business.
Your business model determines:
When your business model is out of alignment, it’s like driving a car with the handbrake on.
No matter how hard you press on the accelerator, all you experience is friction, and you’ll never reach your full potential.
These are just a few of the costly symptoms of a broken business model.
And if left unchecked, they can lead to burnout, frustration, and a deep sense of being unfulfilled.
But…
With the right business model, you can build a business that works for you, not the other way around.
The key question to ask is:
“Where is my business model unoptimised and out of alignment?”
And in my upcoming workshop, I’m going to show you exactly how to answer this question
Introducing:
Business Model Mastery
This workshop will be a deep-dive into the five main business models I see in online education businesses:
Get started below:

What I’m Covering
In this workshop, you’ll gain deep insight into how your particular business model can scale.
For each model, I’ll teach:
I’ll give real-life case studies from businesses I’ve helped, so that you get tangible examples of each.
You’ll discover the key levers you can pull in your business to impact profitability, impact, and lifestyle freedom.
Whether you’re looking to fine-tune your existing model or make a bold pivot, this workshop will give you the insights and action steps you need to build a business model that works for you, not against you.
Don’t settle for a business that drains you.
Invest in the one that fuels you, in every sense of the word.
Bonus:
In addition, you’ll also get recordings of the full Q&A from the live recording, so you can see how other 5- 6- and 7- figure entrepreneurs are thinking about applying the lessons from the workshop into their own businesses.
Get Started Today
Proven frameworks for scaling your online education business with profit, alignment and purpose
I offer a full guarantee on all my workshops and courses.
Don’t like it for whatever reason, just drop me a line and I’ll issue a refund.


Thanks for the great workshop!
It helped me make some important decisions that I’ve been struggling with, and also showed me where I’ve been simultaneously missing an opportunity and overcomplicating things.
Looking forward to the next one!
Serious about scaling?
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