Magnetic Messaging

If you try to serve everyone, you end up serving no one.
Worse, your dream customers—the ones you really want to work with—are left confused.

When your messaging tries to speak to everyone, that’s exactly who you end up with:
A random mix of customers, who don’t know if you can solve their problem.
Confusion = chaos.

However, if you deeply understand your dream customer, and write with words that speak directly to their needs, they know:
“This is for me. This is exactly what I need.”

So, what is messaging?

The words on your website
The tone of your emails
The content of your videos
The problem you articulate
The stories you tell

Messaging is everywhere in your business. It’s in everything you do.

And here’s the thing: You already have it!
Question is… is it confusing or compelling?

Unsophisticated businesses just make this stuff up as they go along.

Mature businesses get crystal clear on their messaging, so that they’re always speaking to their dream customers in exactly the right way.

When you get your messaging right, you can…

Consistently attract your dream customers—the ones who are excited to work with you and ready to buy.
Raise your prices with confidence—and hear “yes” more often, without pushback.
Effortlessly repel the wrong customers—saving time, energy, and resources.
Create ads that speak directly to your ideal audience—cutting through the noise and driving better results.
Save 80% of your energy by eliminating guesswork with messaging that works across your entire business.
Scale with ease—align your operations, marketing, and customer experience around a crystal-clear message that everyone understands.

You’ll see the before and after — exactly how I would change every aspect of his writing.

But you’ll also hear my thinking and rationale — I’ll walk you through WHY I make the changes I do, so you can get inside my mind.

Lastly, I’ll also give you exercises to do the same thing for your own writing.

There is no doubt:

Creating targeted messaging is some of the most powerful work you will ever do as an entrepreneur.

I’m creating a short new programme to help a number of entrepreneurs inside my private mentorship transform their messaging so they can lay the foundation for scaling their business.

I’d like to invite you to join the programme as a guest.

In just 14 days, I’ll help you build a messaging playbook that becomes the foundation of your entire business.

You’ll know exactly:

Who your ideal customer is
What they want most—and how your business delivers it
The specific words, phrases and messages that make them say: “You wrote this just for me!”

The result at the end: Your very own brand messaging playbook

You’ll articulate your precise avatar, their core drivers, the transformation they desire, and you’ll know how you connect with your avatar via your USP, positioning, origin story and so much more.

When the playbook is done, you’ll refer to it every single time you write any marketing material for your business. You can also hand it to copywriters to instantly tell them how to communicate with your audience.

This a clear, concise guide to use across your business: website, sales pages, proposals and emails – anywhere you communicate with your customers.

Introducing:

A 14-Day Messaging Playbook to Transform Your Business

Get started below:

Enrol in Magnetic Messaging

How It Works

I’m taking a different approach by delivering a bite-sized audio lesson that you can easily complete every day.

Here’s how Magnetic Messaging works:

The course will be delivered in blended format: Audio + Text
Every day, you’ll receive a short audio lesson from me
This comes with a written exercise in a Google Doc
Your job: Complete the short written exercise each day
Over 14 days, you’ll compile all the work into a “Messaging Playbook”

I’ve been through countless messaging programmes like this in the past, and the biggest issue is that they just “dump” a bunch of exercises on you, which can lead to overwhelm and confusion.

I’m taking a different approach by delivering a bite-sized audio lesson that you can easily complete every day. In the accompanying Google Doc, you’ll also find each day’s written exercise.
Each short exercise builds on the last, helping you uncover the core of your business and craft messaging that speaks directly to your customers. By the end, you’ll have a powerful Messaging Playbook to guide your business forward.
You can write your answers in Notes on your phone, or even dictate into Voice Recorder while out on a walk, and transcribe later. The important part is to go through the process.
By completing a bit at a time, in a convenient format, we make sure you do the work and get the results.

This course is for you if:

This training will be most useful for established businesses who are unclear on their avatar:

You have different customer profiles and don’t know who to focus on
You’ve been saying “yes” to everyone who comes knocking
Your marketing is generic and non-specific
Different products attract different customers

As a result of this training, you’ll make decisions. These decisions will improve the clarity of everything you do, helping you attract more of the right customers.

If you’re a newer business, this is some of the most important work you will ever do. It will help you make big decisions that will define what your business does, and for who.

Get Started Today

Messaging is some of the most important work you will ever do.
The insights you gain have the power to transform your business.

And the longer you’ve been working on your business, the more powerful the work is, as it gives you the opportunity to step back and look at your audience with a fresh perspective.

Enrol in Magnetic Messaging

I offer a full guarantee on all my workshops and courses.
Don’t like it for whatever reason, just drop me a line and I’ll issue a refund.

Thank you so much for the Magnetic Marketing course! It truly helped me organize my strategy and brought together pieces of knowledge that had felt scattered before.

I especially loved the format and the opportunity to ask questions and receive specific, thoughtful answers.

Julia Shearer

FAQ

1. How is the programme delivered?

You’ll receive the daily audio lessons on the Telegram app. (It’s like Whatsapp.) You’ll need to download this to use the programme. The written exercises will be in Google Docs.

2. What happens if I miss a day?

No worries, you can catch up the next day, or at your own pace. You’ll keep access to all the material.

3. What kind of work is involved?

Most of the exercises will involve you reflecting on your business and writing notes, in any format that suits you. There will also be some desk work that requires you to research your business.

Enrol in Magnetic Messaging

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