Newsletter Revamp - Olly Richards

Dear Friend,

You probably already know that your email newsletter is the lifeblood of your business…

It’s how you communicate with your audience
It’s how you demonstrate your expertise
It’s how you stay top of mind

And if you do it the right way… It’s your writing that turns your audience into diehard fans who naturally want to buy everything you sell.

But there’s a problem…

Most email newsletters fall flat as a pancake…

They’re not interesting
Nobody remembers you in the inbox
Few people read to the end or click
They’re hard to read
Your personality doesn’t shine through

The result:

lots of unsubscribes
low open/click rates
low sales

And you don’t make any money. Oops.

I’ve made a name for myself as an email specialist over the last 12+ years and made tens of millions of dollars from email alone.

I’m going to help you revamp your newsletter, so that:

people see your name in the inbox and instantly click
your open and click through rates go through the roof
you teach unforgettable lessons that make people open every email you send
your inbox is flooded with replies
you create a buzz around your brand

When you write a great newsletter, your audience becomes intimately familiar with what you do.

This means that when you come to offer products for sale, your readers want what you’re selling, and will often

Buy without even reading the sales page!

And I’m going to teach you exactly how to do this.

Here’s the deal.

Recently, I started working with a new private client whose email writing was in serious need of a revamp.

I subscribed to his list (as I always do with clients), read his emails, and wrote a huge long list of improvements to pass on.

But then I thought…
Why don’t I document the process?

So I created Newsletter Revamp, where you get to follow along as I perform a full makeover of my client’s newsletter:

How to choose what to write about in your newsletters  
_{→ get this wrong and no one will want to buy anything from you}
How to make your writing more memorable  
_{→ this keeps people reading and open rates high}
How to write with a “code” that convinces readers they need what you’re selling  
_{→ this is the easiest way to increase sales}
How to use your personal story to create super fans  
_{→ who also buy your stuff}
My secret “mapping” technique that makes what you teach in your emails unforgettable
The vital final step you must take before sending every email  
_{→ skip this and your emails won’t get read by 50%+ of people}
How to write in a way that makes readers feel “this was written for me”  
_{→ this makes it impossible not to open your emails}
How to make personality ooze off the page so that the reader feels “I feel like I know you!”  
_{→ this creates a strong bond with your audience}
What to include in your emails so that people read your emails, instead of your the competition  
_{→ this is so simple, but most people don’t want to do it}
What to say so people read to the end of your emails  
_{→ this alone will skyrocket your clicks and sales}
How and why to use visuals in emails  
_{→ hardly anyone does this, but people won’t buy your products without it}
There’s a certain type of word you need to use more often.  
_{→ I’ll tell you what it is and what to do with it}
How long your emails, paragraphs and even sentences should be.  
_{→ I shouldn’t be this prescriptive, but I am!}

You’ll see the before and after — exactly how I would change every aspect of his writing.

But you’ll also hear my thinking and rationale — I’ll walk you through WHY I make the changes I do, so you can get inside my mind.

Lastly, I’ll also give you exercises to do the same thing for your own writing.

Introducing:

The Newsletter Revamp

The result is called Newsletter Revamp, and it’s available right now…

To get started, simply click the link below:

Enrol in Newsletter Revamp

How it works

This is a pre-recorded course and you will receive instant access when you join.

It comes in a series of “over the shoulder” videos where you will see me transform my client’s newsletter.

As part of the process, I will teach you how to do the same revamp for your newsletter. Included, is an extensive training document containing all the material from the course, example emails and worksheets for you to follow.

You’ll get lifetime access to the programme, so you can follow along, or go through it later — whatever suits you.

You are also free to pass this on to your team, so they can learn to write great newsletters too.

This course is for you if:

you have an email newsletter and want to improve it
you want to learn how to write effectively for an online audience
you don’t currently send an email newsletter, but know you need to start
you want to protect your personal brand in the face of the great AI erosion

This will help you if:

You don’t know what you should be writing about in your emails
Should you be teaching or telling stories?
You want to sell, but how do you do it in a cool way?
You’re not a confident writer or worried about criticism

This is not an email marketing course.

This course focuses on writing email newsletters that teach your expertise, build a deep relationship with your audience, and generate superfans who buy everything you release.

It is not a complete email marketing course, and will not cover:

product launch sequences
evergreen email funnels
writing sales email

Get Started Today

To join the Newsletter Revamp, simply click the link below.

Enrol in Newsletter Revamp

I offer a full guarantee on all my workshops and courses.
Don’t like it for whatever reason, just drop me a line and I’ll issue a refund.

Serious about scaling?

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Give your Newsletter a Full Makeover!