Outreach Mastery Course - Olly Richards

You’ve got a business problem.

Your content isn’t reaching the people who can actually afford you.

The CEOs, the founders, the senior people with budget… they’re not reading your newsletter. They’re not watching your videos. They’re too busy.

Which means if you want to work with them, you need to reach out directly.

Cold outreach.

And you’re probably not doing it.

Why?

Because it feels scammy. Because you don’t have a framework. Because you have no idea who to target, what to say, or how to follow up without looking desperate.

So you stick to content… while your competitors book calls with £50k+ clients.

From cold emails.

Here’s the thing…

They’re not being pushy. They’re not spamming hundreds of people. They’re not using sleazy sales tactics.

They’re using a system.

A psychology-based framework that gets responses from busy people without trashing your reputation or wasting time on dead-ends.

This course is where Chris Ritson is going to teach you that exact system.

What You’ll Learn:

The “spear fishing” principle that separates profitable outreach from time-wasting spam (most people get this backwards)
Why your marketing instincts will sabotage your cold outreach if you don’t understand this fundamental difference
The psychological framework Chris uses to decide who actually deserves your time (and who to ignore completely)
How to write a first-touch email that doesn’t trigger the “delete reflex” busy people have developed
Why most follow-up emails feel desperate (and the 8 tactical alternatives that don’t)
The biggest mistake people make after sending one good email (this alone kills most outreach campaigns)
How to handle “not interested” without ending the conversation or looking like you can’t take a hint
Why cold DMs require a completely different approach than cold emails (ignore this and you’ll get ghosted)
The permission-based opener that disarms resistance before you’ve even made your pitch
How to identify high-value prospects who are actually reachable (versus impressive names who’ll never respond)
The exact moment to stop following up (most people either quit too early or push too far)
Why “Did you see my email?” follow-ups destroy your credibility (and what to send instead)
How to reposition your offer when someone pushes back without sounding like you’re scrambling
The framework for continuing conversations with lukewarm prospects so you can re-approach them later

Meet Your Instructors:

Host: Olly Richards

Instructor: Chris Ritson

Chris Ritson has spent the last 13 years doing cold outbound in B2B tech sales.

He’s made over 160,000 cold calls. Coached 1200+ sellers to double their conversion rates on cold email and DM this year.

More importantly…

Chris has helped three SaaS companies reach $500M+ valuations, raise over $400M in venture capital, and exit for a combined $1.7B.

Not because he’s got some magic cold email template.

But because he understands the psychology of how to reach busy people without annoying them.

Now here’s why this matters for you…

Chris now runs his own online education business teaching sales skills.

(I mentored him to build it, by the way.)

And everything he learned in the corporate sales world? He’s now using it to close high-ticket deals in his own education business through cold outreach.

This is the unique opportunity here – you’re learning real-world B2B sales skills from someone who’s adapted them for the education space.

No sleazy sales bro tactics. Just strategic, psychology-based outreach that actually works for people like us.

Introducing:

Outreach Mastery

I get it – cold outreach feels uncomfortable.

But you can keep avoiding it and hoping the right clients find you.

Or you can spend 90 minutes learning how to actually do it properly – from someone who’s done it 160,000 times and knows what works.

Your call.

You’ll get instant access to the recorded course after checkout.

Enrol in Outreach Mastery

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