Perfect Welcome Sequence

The “Welcome Sequence” is one of the most important parts of your online education business.
It’s what you send people after they join your list, but before you start running promotions:

However, calling it a “Welcome Sequence” really doesn’t do it justice…

Because when you get it right, this short sequence of emails does far more than just “welcoming” people:

Your subscribers fall in love with your brand, get hooked on your message and start buying from you… before you’ve even offered anything!

Learning to write emails in this way is one of the most powerful (and profitable) things you’ll ever do.

But this strategy doesn’t use weird marketing tricks, subliminal messaging, or pressure tactics that make you feel icky. It does something much more beautiful…

It works by showing your readers:

Who you are
What makes you special
How you can help them

Because, you know what?

Turns out that when you’re straightforward and honest, people want to learn from you much more.

It’s the perfect system for educators.

Problem is…Most educators do a TERRIBLE job of presenting themselves to the world.

And that’s why this course exists.

The purpose of the Perfect Welcome Sequence is to lead you through a simple process that will show you how to present yourself and your work in an authentic and powerful way.

It’s not about adding more.
It’s about removing everything that gets in the way of your message:

Identifying why your customer buys from you
Showing how your product delivers that result
Explaining what makes you different
Adding critical elements of brand building

And then presenting this all in a cool, educational way… with a generous sprinkling of storytelling magic!

The end result:

Your audience understands exactly what you offer and why they should learn from you… Creating an unbreakable bond that allows you to effortlessly sell your products to customers for years to come.

What You’ll Learn

In this short, practical course, you’ll learn to build an email welcome sequence that creates the ultimate “wow” effect, introducing readers to your brand and leaving a lasting impression.

Exactly what to write in the first email a new subscriber receives from you so they never forget you.  
_{→ There are 5 parts, none of which you should miss.}
Why you should not sell in the first 7 days
_{→ and the counterintuitive reason people actually buy}
4 key elements you need to insert into your welcome sequence before sending it.  
_{→ People won’t want to learn from you otherwise.}
The S.T.A.R. method that makes writing story-based emails so easy your gran could do it.  
_{→ I use this for literally every email I ever write.}
How I make 100% sure my emails end up in the “Primary” tab in Gmail, and never in Promotions  
_{→ I’ve never seen anyone else do this.}
The “zero sales” technique I use to generate sales, without ever pitching anything.
13 “Dos & Don’ts” to follow for every email  
_{→ Took me 12 years to learn these.}
You shouldn’t deliver your lead magnet in the first email.  
_{→ I know this sounds weird, but you’ll soon understand why.}
The 8 different types of proof you can use in your emails.  
_{→ Without proof, you’re finished.}
The one email you must send with virtually no words in it.  
_{→ Send this and your open rates will go through the roof.}

The Result

You’ll end with a beautiful 7-10 part email sequence that you can load up in your email software and start sending immediately.

It will turn readers into superfans
It will introduce readers to the magic of your brand.
It will start generating sales (even without explicitly selling anything)

You’ll have to do the work of writing…

But I’ll show you exactly how to do it…

And once it’s finished, your business will be never be the same again.

Introducing:

The Perfect Welcome Sequence

You’ll get instant access to the Perfect Welcome Sequence after you enrol.

To get started, simply click the link below:

Enrol in Perfect Welcome Sequence

I followed each lesson step by step, just as Olly suggested, and it completely changed the way I think about welcome sequences.

The biggest breakthrough for me was gaining real clarity around the beliefs my customers need to have before they’re ready to buy.

I now have a welcome sequence I’m proud of -- it’s live, it’s working and it’s already making a difference in my business.

Thanks, Olly, for such a valuable and practical course!

Adam Saunders · Founder of the Keys Coach

FAQ

1. Will this work for my business?

Yes. This is fundamentally about clear communication. So if you sell to human beings, then it will work for you, whether you sell products or services, B2C or B2B.

2. I sell B2B. Is this type of email suitable?

This workflow is designed for creating “content”, “value” or “teaching” emails. In other words, any kind of teaching, education, entertainment or storytelling. You can adapt this workflow to create any kind of emails, such as sales emails, but that will require more work on your part and is beyond the scope of the course.

3. How long will this take?

Let’s be clear, writing good emails takes time. I will guide you through the entire process, but it’s down to you to do the actual work. But understand: You’re writing evergreen, automated emails, which means every ounce of work you do will pay off for you day in, day out, for years to come. It’s hard to imagine a bigger ROI on your time.

4. I already have a welcome sequence. Do I need this?

If you’ve studied email marketing before and have a welcome sequence you’re happy with, you may not find too much value from this course. This is primarily for someone who doesn’t currently have a welcome sequence, or knows they need to improve.

Get Started Today

To join the Perfect Welcome Sequence, simply click the link below.

Fill out your details, and you’ll get instant access to the course.