Here’s what’s actually happening in your education business right now:
Every time you launch a new product, roughly 5-10% of buyers are disappointed.
Not because your content is bad.
But because they wanted something you don’t offer:
A higher level of service.
Transformation, not just more information.
And you know what?
They would have paid 10-17x more to get it!
But I know what you’re thinking…
“A high-ticket offer? I know about it. I know I should probably do it. But…”
You picture yourself chained to Zoom calls all day. Building a complex team you have to manage. Creating months of new content. Watching your simple, elegant business turn into a complicated monster that runs your life.
So you stick with what’s safe…
Another cheap course…
Another “safe” cohort…
Another discount to get people into your membership…
What Really Happens When You Add High-Ticket
When you structure a high-ticket offer properly…
With the process I’m about to share…
It becomes the most profitable, enjoyable part of your business.
Those 5-10% of customers who want a higher level of service are better customers:
And because you’ve already done the hard work of building an audience, all the money you make from adding a high-ticket offer goes straight to your bottom line.
Just 20 committed people paying $5,000 make you the same as 336 people paying $297.
Serious customers who pay premium prices get premium results.
And this can be game-changing for your business:

A high-ticket model isn’t right for every education business.
But every education business needs to at least fully consider adding one.
Not only is it more profitable and more rewarding as a business model…
It’s the best possible hedge against an AI world where courses and information are gradually losing their value.
The “Invisible Force” In Your Business
Here are the most common reasons I see entrepreneurs avoiding building a premium offer…
I understand all these feelings.
Because I felt the same for years.
(In fact, I explicitly avoided adding a coaching offer in my business StoryLearning for over 5 years because of these misconceptions.)
This is a huge shame, and a missed opportunity.
Because here’s the truth…
While everyone else is making high-ticket into this massive, scary undertaking…
The people who figure it out, and actually do it, discover it’s the easiest money they’ve ever made, and begin to ask:
“Why the hell didn’t I do this 5 years ago???”
That’s why, in my new workshop, The High-Ticket Blueprint, I’m teaching you step-by-step how to build and launch a premium coaching model fast…
So you can increase your profit and impact, and make your future-proof your business for the next 5-10 years…
Even if you don’t know the first thing about premium pricing, have never sold anything over $500, or secretly worry that your audience “can’t afford” high-ticket offers.
What You’ll Learn In This Workshop:
Introducing:
The High-Ticket Blueprint
Join me for this workshop where I’ll walk you through the entire system for education entrepreneurs to add high-ticket coaching to their education business:
You’ll get instant access to the recorded course after checkout.

BONUS 1: Video Case Study – Building a High-Ticket Programme for a YouTuber in 90 Minutes Flat
Watch me work with a content creator who has over 1 million YouTube subscribers as we build his entire high-ticket offer from scratch in real-time. This isn’t theory – it’s 90 minutes of pure strategy where you’ll see exactly how to:
This behind-the-scenes recording captures every strategic decision, pricing calculation, and positioning breakthrough that turned his content empire into a high-ticket goldmine.
BONUS 2: Offer Doc Swipe File
I’ll give you the exact Google Doc “offer letters” I used in two of my most successful high-ticket launches, both of which generated 6-figures in revenue.
These aren’t templates, they’re the actual words that generate 6-figure launches from first-time offers. Study them, adapt them, and watch what happens when you deploy these conversion machines in your own business.
Serious about scaling?
Unlock the entire course library and access to the complete roadmap to building, scaling, and sustaining a 7-figure business. While you’re at it, save $1,100 instead of purchasing each course individually.
