The Launch Code

Write High-Converting Email Sales Sequences In Under 60 Minutes

I’ve sold $10+ million of educational products online with 15 simple sales emails that I use for every promotion.

Now, you can steal my 15 templates to create an entire, high-converting sales sequence for your own products with AI… in less than 60 minutes.

Enrol in Launch Code

After 10+ years of running an online education business, 100s of product launches and $10+ million in sales, I’ve developed a straightforward, reliable approach to writing emails for any product launch or promotion:

  • 15 specific types of emails 
  • Key psychological triggers that lead to a sale
  • Friendly, respectful emails that enhance your brand
  • Not a “salesy” word or high-pressure tactic in sight

In short, these emails get your product sold while providing a great experience for your audience.

In the past, writing these emails was very time consuming.

But now, I’ve created a special AI process that can read my 15 unique templates, layer in the details of any offer, and…

Write an entire sales sequence in under 60 minutes!

It’s a 3-step system that turns what normally takes a week of slow, painstaking copywriting work into a single hour of guided implementation…

To the same, high-converting standard that I insist on.

For a limited time, I’m making this same system available to you, too.

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I just wanted to say - this course is fantastic.

I spent the whole day writing my course launch sequence, and it’s helped me more than I can say.

The emails are incredibly high quality, and thanks to the course, I now have a complete launch sequence ready to go.

Adam Saunders · THE KEYS COACH

How The System Works

An entire email sequence in 60 minutes? Surely the emails can’t be any good!

But that’s the best part…
These are powerful emails that you’ll be genuinely proud to send.

Here’s how it works:

Step 1: Voice Training

  • We train the AI on your unique voice and email writing style through a series of training documents that capture your tone, phrasing, and signature elements.

Step 2: Positioning Framework

  • You’ll use my proprietary positioning method to define the overarching messages of your promotion—the big idea, the avatar, the benefits, and objection handling.

Step 3: Content Integration

  • We combine information about your offer with the templates and positioning to guide the AI in creating 15 different targeted emails for your launch sequence.

This process gives you emails that:

  • Accurately convey every element of your offer
  • Capture your unique communication style
  • Use powerful sales triggers to get your product sold 

Whether you’re planning a new product launch, an evergreen funnel, a backend offer, or even a spontaneous flash sale you thought of at 4pm and need ready by 5pm, this system delivers a complete, conversion-focused email sequence on demand. 

No more wasting days staring at a blank screen and blinking cursor, or weeks of your team’s valuable time… Just proven email structures ready for any promotion, whenever you need them.

Introducing:

The Launch Code

If you’d like to learn my system for creating an entire, conversion-ready email sequence in just 60 minutes, you can start straight away by clicking the link below:

What’s Included:

Here’s just some of what you’ll learn:

  • The exact steps to train AI in your voice… so it writes EXACTLY like you

    → yes, even if you think your style is “impossible” to replicate
  • The “non-negotiable” elements every launch email must include
    → I’ve trained my AI to add these automatically
  • The “objection matrix” that ensures every major buyer hesitation is addressed at exactly the right moment
  • How to make your promotional emails feel like value-add content
    → the secret is in the voice training
  • Why the most persuasive part of your sales emails isn’t what you think it is… and how AI actually enhances this element
  • The specific 4-word phrase I add to every AI prompt that eliminates that “generic AI voice” everyone complains about
  • My “value extraction” technique that pulls your best selling points from existing content and distributes them perfectly across your email sequence
  • How to maintain perfect brand consistency across 14 different emails 

    → without tedious checking and editing
  • The single most effective email in any launch sequence 

    → and the exact prompt to generate it perfectly every time
  • How to introduce urgency without sounding pushy

    → most people get this completely wrong
  • The exact structure of the “last call” email that generates 40% of total sales
    → miss this at your peril
  • The “cohesion framework” that makes your email sequence feel like a journey… not disjointed messages
  • How to get people so excited about your offer that they want to buy even before you’ve opened the cart!
  • An idea I stole from Apple that gives people absolute confidence in their buying decision
  • My favourite email of all time – send it two days before cart close to drive an instant surge of sales

Imagine launching your next product without the usual dread… with your complete sequence ready in a single afternoon instead of a week.

This isn’t about creating “good enough” emails. This is about high-quality, high-converting emails that are indistinguishable from the ones you’d write yourself—if you had unlimited time and never faced the blank screen problem.

Simple as that.

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I just used Olly’s Launch Code to produce all the emails for a 5 day launch of one of our backend products and was blown away with the results.

Just closed cart today and we’ve nearly doubled the sales from our last launch of the same product (when I was using my usual, old formulaic product launch email templates.)

The whole process was fast, easy and efficient, I’ll be using the system for all our launches and promotions from now on.

I used to be an AI sceptic, not anymore!

Ben Curtis

What You’ll Get

When you join the Launch Code, here’s exactly what you’ll receive:

1. The Complete AI Launch Code Video Course

  • Step-by-step training on writing complete sales sequences with AI

2. My Proprietary Email Template Library

  • My 15 high-converting email templates for every critical email in your sequence, refined over 10+ years of sending sales emails

3. The Voice Training System

  • My specific methodology for training AI to write exactly in your voice

4. The Positioning Framework Document

  • The exact framework for establishing consistent positioning across your entire campaign

This course is for you if:

  • Perhaps you find sales emails time consuming…
  • Constantly second guessing yourself…
  • Balancing sounding “nice” with wanting to make sales…
  • You’ve tried using AI, but you end up spending more time editing it and “toning it down” than if you’d written your own emails in the first place.

If that’s you – you’re in the right place.

The system we use:

My system uses the 10:80:10 principle:

  • 10% key information that you provide at the start 
  • 80% AI-powered writing
  • 10% your final touches to personalise the end result 

It doesn’t entirely replace your creative input. You’ll still need to review and add personal touches to make the emails truly shine.

But this “limitation” is actually the system’s strength—it keeps you in control while eliminating the tedious parts of the process.

At the same time, the rigor of my templates makes sure you cover all the right sales messages, and get your products sold.

Get Started Today

You get instant access…
Can start using it right away…
And have your entire sales sequence done by tea time.

I offer a full guarantee on all my workshops and courses.
Don’t like it for whatever reason, just drop me a line and I’ll issue a refund.

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Olly’s AI workshop has been a game-changer for copy creation in my email marketing.

I was already using AI for various tasks in my business, but I couldn’t work out how to generate copy that didn’t sound like a robot had generated it.

Following the simple process and prompts that Olly shares in the workshop, I’m now able to create emails in my voice that are on point with my messaging - the outputs are incredibly accurate.

I use this method every week in my business, saving hours of staring at a screen, and getting me over writer’s block.

Paul Hughes

FAQ

1. Do I need to be tech-savvy to use this system?

Not at all. If you can copy and paste, you can use this system. I walk you through everything step-by-step.

2. Will these emails actually convert?

Absolutely. These are based on the same templates I’ve used to generate over $10 million in sales.

3. What can I use these emails for?

I use these emails for any kind of sales event:

  • Perhaps you find sales emails time consuming…
  • Constantly second guessing yourself…
  • Balancing sounding “nice” with wanting to make sales…
  • You’ve tried using AI, but you end up spending more time editing it and “toning it down” than if you’d written your own emails in the first place.

4. Do I have to create sequences with 15 emails?

No. I provide 15 emails of different kinds. You can write shorter sequences by selecting the emails you want.

5. Do I need sales pages for my offers?

My system uses the contents of the sales page to train the AI on the details of your offer, and then create the emails. But don’t worry if your sales page is no good, or even if you don’t have a sales page at all yet. One of the unique things you’ll get as part of this course is my unique “Positioning Framework”. This will guide you step by step through all the key info you need to include in any sales page, and you can simply feed this to the AI.

6. What if my industry/niche is unique?

The system works for any education business. Email templates follow the same universal “triggers” that generate sales in any niche.

7. What AI tools does this system require?

The system works with Claude AI, which is what I personally use and recommend. However, the principles and prompts can be adapted for other AI tools like ChatGPT or Anthropic products. All the tools I recommend have free or affordable tiers. 

8. Are there ongoing costs for the AI tools?

Most AI tools offer free tiers that are perfectly adequate for creating email campaigns. If you choose to upgrade to paid versions (typically $20-30/month), you’ll get faster processing and can handle more complex campaigns. This is recommended.

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