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Every business owner faces the same conflict. There are things you don’t want to do that would make more money, and things you really want to do that will probably be a little less profitable. The Number Replaces the Question You Started With Most people start a business because of a passion for something. In […]
It’s a strange topic, really: entrepreneurs struggling to take profit for themselves. Yet I meet them all the time. They’ve built a business. They’ve made it a success, which very few people do. They’ve generated revenue. They’ve made profit. And it’s there for the taking. Something still feels wrong. Underpaying Yourself Is a Symptom, Not […]
A few years ago, traffic to my language business began to shift. StoryLearning had always been heavy on SEO. Then Google changed how search results were served, and the SEO traffic dropped. So I worked hard to replace it with YouTube traffic and YouTube leads. That part worked. Eventually YouTube produced more leads than SEO […]
You set one goal for the year. The team agrees it’s the priority. Twelve months later, you look back and find a long list of things got done, but the one that mattered barely moved. Why Your Annual Priority Keeps Getting Buried It’s everything else that feels important at the time. Each new project slips […]
A cohort sells out on its first launch. The second is softer but still respectable. By the third, you are working far harder for roughly half the revenue. By the fourth, filling the thing has become a slog. That decline often gets read as a product problem, a marketing problem, or a sign that the […]
If you sell a high-ticket course or programme, you’ve felt the change. The monthly promotion that used to do the heavy lifting now lands in an inbox flooded with AI-written noise and hardly registers. The problem isn’t your course. Audiences are desensitised. After the pandemic pushed everyone online, email newsletters exploded. Then AI made it […]
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