How to Live Life on First Principles

This post is about how to live the good life as an entrepreneur… By using First Principles to decide how you spend your days. But I’m going to start with a list of things that have gone wrong in my life recently. Because – yes – Uncle Olly is also human, and s*** happens to […]


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How to Get Your Sales Funnels Working Better

From: Olly Richards 29th March 2023 Hobbitshire: One (funnel) step at a time… So, you’ve got a new product. Product is done. You’re ready to start selling the thing. But how? Email sequence? Probably. Sales page? Hopefully. Checkout? Unless you hate money. But there are more decisions… Today, I’m going to show you how to sequence and stage […]


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Don’t Scale Your 7-Figure Business

Earlier this week, I talked to a friend who wants to scale his business. It’s a pivotal decision for him. Honestly felt like life-or-death. Thinking about it afterwards, I felt like I was able to give my friend very useful advice… because I’d been through the exact same journey myself. More: Any entrepreneur who reaches […]


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Why You Shouldn’t Hire a CMO

At many points during the growth of my business, I felt like I needed a Chief Marketing Officer. Here’s I wanted a CMO: The business was growing just fine, but I couldn’t see the next level. I didn’t know what the next stage of growth would look like. “How do we 10X this puppy?” — […]


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Who Do You Need On Your Finance Team?

From: Olly Richards 15th March 2024 Hobbitshire: Not an invoice in sight Finance is never a problem for an online business… Until it is. For the first 4-5 years of my business, I managed everything from my one bank account. Quite happily. We got cash? We good! But as we grew, things started getting more […]


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My Secret Teaching Framework (Revealed)

Today I’m going to teach you a simple and effective way to communicate anything. It’s a framework for delivering a message. If you package your messages up in this framework, they’ll be easily understood and remembered. And that’s like gold dust for teachers or marketers. Since learning this framework, I use it all the time: […]


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The “Final 5%” Rule for Creating Viral Content

A lot of my day-to-day work is on creative projects. Sometimes, it’s doing the creation myself, such as writing this newsletter. Often, it’s overseeing the creation: Other times, I’m just posturing on Twitter. From all the work I do on content, I’ve realised something important: It’s the final 5% of effort where you get your […]


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13 Ways to Practice Non-Attachment

Business advice tends to be all about helping you crush it… Smash it out of the park… Kick ass in the morning and take names in the evening. But there’s something just as important that I think we should be paying more attention to: How to be completely unattached to your goals. Because, although you […]


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What Is $10,000/hr Work?

One of my earliest memories in the online business world was hearing some advice about delegating. The advice went like this: Brilliant! As the years ticked by, I would hear this quote often. Usually parroted by other entrepreneurs in mastermind sessions: This frustrated me for one reason: I didn’t know what the $1,000/hr work was! […]


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How I’ll Make $1 Million in 2024

From: Olly Richards 12th January 2024 Hobbitshire: Bring on Summer! (please) Obnoxious. Braggy. Crass. That’s how today’s newsletter may come across. After all, who wants to sit and read about someone on the internet talking about how much moolah they’re going to make? Not me! And yet, here I am. So, a couple of things… […]


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Blueprint Of A $10M Online Education Business

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