The best financial advice I ever got

About 6 years ago, my business coach gave me some advice that changed how I approached finance forever. I remember we were on our fortnightly call. In fact,

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What everyone gets wrong with A/B testing

Marketing porn. Here’s a definition: ”Stuff that makes you feel sophisticated when you talk about it at conferences.” Chief culprit? AB testing. Oh, AB testing… Don’t you just

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