I remember the first time I did something I was truly proud of. Something that made me think: Yes, I did that! I was 19. I dropped out of university and moved to Paris for 6 months. (Long story.) By the time I came home, I spoke French fluently. (I worked hard at it.) I was […]
You’ve Built the Business. Now Make It Work for You.
I’m Olly Richards.
My journey didn’t start as an entrepreneur. It started in a smoky pub as a jazz musician and in a classroom as an English teacher.
When I started my business, my goal was simple — make a living without losing what I loved.
2013
StoryLearning
In 2013, from a dusty café in the Middle East, I started my first education business, StoryLearning, to teach my passion for languages.
$10M
Business
I grew that passion project into a $10M business that generates 7-figures in annual profit, needing only 4 days a month of my time.
Freedom
As an Asset
That freedom allowed me to write books that sold 1.5 million copies, start multiple other 6 and 7-figure businesses, and invest in founders I believe in.
Today, I mentor established education entrepreneurs to grow profitably, teach with integrity, and keep the freedom they started for.
The 7-Figure Trap
Building a profitable business is the easy part… The hard part is building a life you love.
Too many 6- and 7-figure entrepreneurs get trapped by hustle culture, only to wake up one day trapped in a business they hate.
Building an aligned business means respecting the things you care about:
This is about using your expertise to benefit those who need it, so that as you scale, you build a business you love.
That’s what I’m here to help you with.
The Difference Is Perspective
With the right strategies, frameworks and mindset, you can design your education business to be simple and highly profitable.
It’s the ability to see the hidden leverage in your business, and it’s how I help entrepreneurs learn in hours or days what took me a decade to master.
The best way to understand this is to see it in action. My free case study breaks down the strategic thinking behind StoryLearning’s growth to a $10M business.
We made back our entire investment in the first two weeks. Incredible!
I've managed to work myself out of the business!
Olly has built a world-class education business. This is a rare opportunity to see behind-the-scenes.
Latest Insights
Did I just get lucky?
There’s a doubt that’s been lurking in the back of my mind for the last 12 years. A worry that’s been gnawing at me. A concern that I’ve pushed to the deepest recesses of my mind in the hope that it wouldn’t prove to be true: “Did I just get lucky with StoryLearning?” Was it […]
I did THIS when I was stuck at $3k/mth…
Back in 2015, I was a fresh-faced young entrepreneur, wet behind the ears, not knowing my a** from my elbow. When I say “young”… I was 34. I’d just moved back to London from Egypt. My daughter was 2 months old. I was bringing in $2-3k a month, and even that wasn’t stable. Perilous. So […]
The 7-figure myth
People have very distorted views of money and success. Often, they get it flat-out wrong. Take the myth of the 7-figure business. Tell the average online business owner that you have a 7-figure business, they’ll instantly peg you as “successful”. But this is a mistake. I call it the next level fallacy. It goes like this: […]
The problem with money
Here’s the problem with money… Everyone assumes that “scale” is the only game in town. Growth… scale… 10X baby! True — for many startups, it is all about growth. But, as an online business owner, you might have a different set of goals: Scale? Sure… At any cost? Not so much. Most online business owners would […]
The best financial advice I ever got
About 6 years ago, my business coach gave me some advice that changed how I approached finance forever. I remember we were on our fortnightly call. In fact, I remember where I was – walking through Cherry Tree Woods in East Finchley (North London). Weird how we remember the smallest details. Anyway, I said to […]