Scale your education business to 7+ figures with your freedom and integrity intact.
From the mentor behind your favourite creators.
My journey didn’t start as an entrepreneur. It started in a smoky pub as a jazz musician and in a classroom as an English teacher.
When I started my business, my goal was simple — make a living without losing what I loved.
In 2013, from a dusty café in the Middle East, I started my first education business, StoryLearning, to teach my passion for languages.
I grew that passion project into a $10M business that generates 7-figures in annual profit, needing only 4 days a month of my time.
That freedom allowed me to write books that sold 1.5 million copies, start multiple other 6 and 7-figure businesses, and invest in founders I believe in.
Today, I mentor established education entrepreneurs to grow profitably, teach with integrity, and keep the freedom they started for.
Building a profitable business is the easy part… The hard part is building a life you love.
Too many 6- and 7-figure entrepreneurs get trapped by hustle culture, only to wake up one day trapped in a business they hate.
Building an aligned business means respecting the things you care about:
This is about using your expertise to benefit those who need it, so that as you scale, you build a business you love.
That’s what I’m here to help you with.
With the right strategies, frameworks and mindset, you can design your education business to be simple and highly profitable.
It’s the ability to see the hidden leverage in your business, and it’s how I help entrepreneurs learn in hours or days what took me a decade to master.
The best way to understand this is to see it in action. My free case study breaks down the strategic thinking behind StoryLearning’s growth to a $10M business.
Anyone growing an online education business should seriously check out Olly's stuff!
I've managed to work myself out of the business!
Revenue is up 2X, while I'm working 50% less
There’s something that’s been working really well for us this Black Friday at StoryLearning and I thought I’d tell you about it. If you’re running your sale through the weekend and into Cyber Money, you still have time to implement this. In short: Personalised offers to unique customer segments. So, all this year you’ve heard […]
I always talk about root buyer psychology whenever Black Friday is around… For instance, they see your offer and buy immediately. Here’s a strawman version of it: We focused on the left side of this image — the zone of heavy discounts — where you compete solely on price. A lot of people feel queasy […]
Last weekend, I had one of those weird “full circle” moments. The kind that stops you in your tracks and makes you take stock of your life and career. And it happened in Nashville, Tennessee of all places! This was quite special for me and I wanted to tell you about it, if that’s OK? […]
At StoryLearning, we’ve been running Black Friday promotions for around 8 years. At the peak, we would make just shy of $500,000 on Black Friday week alone. It was quite something. We experimented with a few different approaches to Black Friday over the years, and so I thought I’d pass on what I’ve learnt. Like […]
Feels like I’m surrounded by people writing books. Friends, mentees, students… Everyone’s at it like rabbits. Heck… Even I’m starting a book in January. (It’s highly classified. Top secret. So don’t even think about asking me about it.) Now, it seems to me that there are two reasons people write books for their business: Obviously […]
In the last few years, I’ve launched 5 separate high-ticket programmes. Now, please guess how many sales calls I’ve done. (In total.) Before I reveal the answer, here’s a quick summary of everything I’ve launched: At StoryLearning: At OllyRichards.co: Prices range from $1,500 to $80,000 and represent multiple millions of dollars in sales. And how […]
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