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Fun fact: I get more questions on email marketing than anything else. Not only do these questions on email come think and fast… But they’re always the same… Like pick-up lines in a dive bar. And that got me thinking: Eventually, I realised: People don’t really understand why they’re sending emails in the first place. […]
Last week, I spoke to three entrepreneurs with different-sized businesses: After each conversation, I was struck by one thing: I knew exactly what problems they were going to have … before speaking with them. It’s super fascinating how this happens… How totally different businesses can have entirely predictable problems. Enter your text here…The reason? Levels […]
Yesterday, I went for a long lunch with my friend, author and top podcaster Rob Dix. We talked content strategy, personal brands, and alignment. Rob and I are going through similar evolutions in our businesses. This makes our conversations incredibly productive. Spending 2-3 hours with Rob is a bit like realizing you’ve been wearing the wrong […]
From: Olly Richards 18th August 2023 116 miles West of Hobbitshire I was talking to a friend the other day who’s on a mission to build a billion-dollar company. “This is my billionaire play!” he told me. If you know me, you’ll know that the whole billionaire mission isn’t for me. Not my thang. I […]
So it looks like you guys enjoyed last week’s email breakdown. In case you missed it, I showed you how to write quick daily emails that generate sales. I also gave you a breakdown of the simple formula I used to come up with ideas in the first place: Really, as far as email marketing goes, […]
From: Olly Richards 4th August 2023 Hobbitshire: Something big is brewing… Last night, I was on the phone with my business mentor. About 47 minutes into the call, he told me an anecdote about a business he worked with: “Scaling was simple for them… they just started sending daily emails.” I didn’t bat an eyelid […]
Do you know what an entrepreneur does? An entrepreneur makes decisions. Lots of them. Think back to your first couple of years in business – you were probably making 50 small decisions a day: Getting your business off the ground involves 1,000s of tiny decisions, most of which you make on gut feel. Gradually, things […]
I’ve been writing this newsletter for a little over six months now. It’s fascinating to start something new. One of the amusing things I’ve come to learn: The “marketing hot buttons” that make people mad! Certain opinions I bring up reliably provoke a barrage of emails and tweets. Some of them objecting. Some of them […]
From: Olly Richards 14th July 2023 Hobbitshire: Stranded in a corn field I think the Internet makes people lazy. Doing business is too easy. You can make content for free, run ads easily, spam Twitter, then just throw together an offer and… “Someone’s gonna buy!” But that’s not business. That’s grifting. I think the old […]
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