I did THIS when I was stuck at $3k/mth…

Back in 2015, I was a fresh-faced young entrepreneur, wet behind the ears, not knowing my a** from my elbow. When I say “young”… I was 34. I’d just moved back to London from Egypt. My daughter was 2 months old. I was bringing in $2-3k a month, and even that wasn’t stable. Perilous. So […]


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The 7-figure myth

People have very distorted views of money and success. Often, they get it flat-out wrong. Take the myth of the 7-figure business. Tell the average online business owner that you have a 7-figure business, they’ll instantly peg you as “successful”. But this is a mistake. I call it the next level fallacy. It goes like this: […]


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The problem with money

Here’s the problem with money… Everyone assumes that “scale” is the only game in town. Growth… scale… 10X baby! True — for many startups, it is all about growth. But, as an online business owner, you might have a different set of goals: Scale? Sure… At any cost? Not so much. Most online business owners would […]


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The best financial advice I ever got

About 6 years ago, my business coach gave me some advice that changed how I approached finance forever. I remember we were on our fortnightly call. In fact, I remember where I was – walking through Cherry Tree Woods in East Finchley (North London). Weird how we remember the smallest details. Anyway, I said to […]


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When you pivot, pivot hard

A few years back, I invested 6-figures in a startup that I thought had great promise. Not long after, the founders decided to pivot — same niche, entirely new business model. I was against the move. My rationale was simple: What we’re doing is working. Better to stay focused and do the hard work. (Nothing […]


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Google vs Olly

So, last weekend I was sitting in my garden enjoying a relaxing Hobbitshire sunset… When my phone started pinging. (Not literally pinging, because I don’t let my phone ping with anything. I guard my notifications tighter than a bitcoin wallet. So… metaphorically pinging. You get the idea.) It was coming at me from all sides… […]


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Why I don’t want passive income any more

Since 2013, I’ve spent most of my time trying to build “passive income”. And I did a good job of it. Built a multimillion-dollar business, made tens of millions, most of it “passively”. But now I feel let down. Like an influencer’s breakfast recommendation. Now, I’m not gonna go all “YouTube” on you and say […]


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The $2-3m “sweet spot” you’d be wise to heed

You know what gets my goat? People who torch their perfectly good businesses trying to “10x” them. Last week, I had coffee in London with a friend who runs a $2 million online education business. It’s a beautiful operation. He works about 10-15 hours a week. Takes home nearly a million in profit. And he’s […]


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what makes an entrepreneur happy?

This week I feel like I’ve been taught a lesson about entrepreneurial happiness. i.e. being an entrepreneur and knowing how to enjoy it. See, the happiest entrepreneurs aren’t the ones with the most money or the most freedom. The happiest entrepreneurs are the ones who wake up knowing their work is actually moving them forward. […]


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Blueprint Of A $10M Online Education Business

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• Business model blueprint
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