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My first ever experience of trying to make a high-ticket offer almost put me off for life. Here’s what happened: It was 2015, and I’d just joined Russell Brunson’s Inner Circle. Put $25k that I couldn’t afford on a personal credit card. (That’s how green I was… putting business expenses on a personal credit card!) […]
Welcome, friend. The title of this particular gem: How To Rescue a Dying Course Business – What’s Changing In The Era Of AI & How To Build Back Stronger If this made your ears prick up, you’re likely staring at some rather depressing numbers in your dashboard: If I had to guess, you’re probably working harder […]
You know, a tiny little language course took me just 6 weeks to build and scared me half to death to launch. But here’s the mad thing… The emails I wrote for that launch 12 years ago – sitting up at 2am, eating digestive biscuits and wondering if anyone would actually buy – many of […]
Last week, I was at a Mastermind event in London with YouTuber Ali Abdaal. True to form, I started the day with a very bad joke. I was worried. Was this the end? Had I destroyed the day before it even began? Turns out no. The day got significantly better from there on in. Anyway, […]
I remember the first time I did something I was truly proud of. Something that made me think: Yes, I did that! I was 19. I dropped out of university and moved to Paris for 6 months. (Long story.) By the time I came home, I spoke French fluently. (I worked hard at it.) I was […]
There’s a doubt that’s been lurking in the back of my mind for the last 12 years. A worry that’s been gnawing at me. A concern that I’ve pushed to the deepest recesses of my mind in the hope that it wouldn’t prove to be true: “Did I just get lucky with StoryLearning?” Was it […]
Back in 2015, I was a fresh-faced young entrepreneur, wet behind the ears, not knowing my a** from my elbow. When I say “young”… I was 34. I’d just moved back to London from Egypt. My daughter was 2 months old. I was bringing in $2-3k a month, and even that wasn’t stable. Perilous. So […]
People have very distorted views of money and success. Often, they get it flat-out wrong. Take the myth of the 7-figure business. Tell the average online business owner that you have a 7-figure business, they’ll instantly peg you as “successful”. But this is a mistake. I call it the next level fallacy. It goes like this: […]
Here’s the problem with money… Everyone assumes that “scale” is the only game in town. Growth… scale… 10X baby! True — for many startups, it is all about growth. But, as an online business owner, you might have a different set of goals: Scale? Sure… At any cost? Not so much. Most online business owners would […]
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