Google vs Olly

So, last weekend I was sitting in my garden enjoying a relaxing Hobbitshire sunset… When my phone started pinging. (Not literally pinging, because I don’t let my phone ping with anything. I guard my notifications tighter than a bitcoin wallet. So… metaphorically pinging. You get the idea.) It was coming at me from all sides… […]


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The $2-3m “sweet spot” you’d be wise to heed

You know what gets my goat? People who torch their perfectly good businesses trying to “10x” them. Last week, I had coffee in London with a friend who runs a $2 million online education business. It’s a beautiful operation. He works about 10-15 hours a week. Takes home nearly a million in profit. And he’s […]


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Why I used to hoard cash (a confession)

Around 6 years ago, I had a conversation I never forgot. A conversation about business cash. It went like this: Now here’s the bit I remember: I felt smug. That’s right – I distinctly remember feeling smug that we were holding so much cash. Today, this horrifies me! Not because it’s rather distasteful to feel smug, but […]


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Why I write in a shed

Let me show you how every morning begins for me at the moment. Here’s how: I wake up, make the coffee, and take a stroll through the garden down to my little writing nook. To be honest, I don’t actually know if this is a “nook”. I have no idea what a nook is. I […]


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How I rescued my mastermind from the jaws of death

Last week I held the first meeting of my 2025 mastermind group in London. It was a blast… My mastermind group has 8 entrepreneurs — all online educators. (It’s small by design. More intimate. Better experience.) We meet four times a year in London. It goes like this: I won’t go into the details here, […]


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33 lessons from my mastermind last week

I held my first mastermind of the year in London a couple of weeks back at the Novotel in Canary Wharf.Coincidentally, I find myself in the same hotel this week, so before we go any further, here’s my view as I write this: Ah, London. When you’re bored of London, you’re bored of life. (Travel […]


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I saved $28,727 in 2 hours

Do you ever fantasise about having an office? I do. As much as I love my life in Hobbitshire, and as much as I’ve designed all my businesses to give me control over my time, so that I can just drop everything and spend the morning on the beach if I want… I sometimes daydream […]


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What everyone gets wrong with A/B testing

Marketing porn. Here’s a definition: ”Stuff that makes you feel sophisticated when you talk about it at conferences.” Chief culprit? AB testing. Oh, AB testing… Don’t you just feel grown up when you’re AB testing? The most AB testing I ever did was in my first 1-2 years of business. (Tells you something, doesn’t it?) […]


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Please don’t start a Substack

No. And neither should you. …. Wait, you expected more meat on the bone? OK, here goes… … Recently everyone seems to be getting on Substack. Weird, I thought. After all, hasn’t Substack been around for a while? Didn’t it already “blow up” around 5 years ago? Hey, even I had a Substack once. True […]


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Blueprint Of A $10M Online Education Business

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