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If you sell a high-ticket course or programme, you’ve felt the change. The monthly promotion that used to do the heavy lifting now lands in an inbox flooded with AI-written noise and hardly registers. The problem isn’t your course. Audiences are desensitised. After the pandemic pushed everyone online, email newsletters exploded. Then AI made it […]
Ask most online education business owners which of their organic content platforms produced what in sales, and you’ll get a blank look. Most people can’t answer that question. They know the blog is old, the YouTube channel is active, Pinterest brings views, and word of mouth exists, but they could not put a dollar figure […]
Last week I launched the new StoryLearning app to my wider list, and so today I thought I’d document what happened and give a few thoughts. First, here are the headline numbers for the week, as always with last week’s numbers in brackets. The Launch So, last week I told the story of launching to […]
Welcome to week número dos of documenting the evolution of my education business, StoryLearning. I’m making the biggest move in 13 years by building a consumer app. And trying to do so without: You can read background about the project here, including results from the soft-launch of the app. The week in numbers: • Active users: 656 (351) • […]
Welcome to something new… Olly in Maker Mode. From here on, I’m going to focus this newsletter on documenting how I’m evolving my 13-year-old business, StoryLearning, by building a new AI-powered software product alongside it. The first milestone goal: $1m ARR. In my mind, if we can hit that in the next 12 months, it puts firmly […]
I spent most of 2017 working 50-60 hour weeks. Revenue stayed flat. I had a content calendar, a launch pipeline, three half-built funnels, a podcast I was trying to grow, and a product idea I kept tinkering with on weekends. I was busy. And I had almost nothing to show for it. If you’re running […]
Scaling to a 7-figure business means building a team, but the hard part is mindset. Here are the 5 fears that stop solo creators, and how to beat each one.
There’s a strategy I’ve been using for years to get extra sales that involves giving a certain amount of stuff away for free. I used this strategy again last week, and it brought in 4-figures of extra revenue. So I thought I’d share it here. Here goes… So, I just launched a new intensive course, […]
There’s a comment I get fairly regularly on my StoryLearning YouTube channel that always makes me chuckle: “Oh, you’re the guy who wrote those books I’ve got!” See exhibits A, B and C… See, in the StoryLearning world, there’s a circuitous pathway that people take to becoming a customer. Often it starts with discovering our […]
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