The art of business models involves knowing when to stop building.
When to say…
That’s it! I’m doing enough stuff in this business now. It’s time to stop adding anything new!
Know who suffers most with bloated business models?
7-figure business owners.
For years, they add more and more products and services, tacking one thing on top of the other, ending up with a business resembling a Jenga tower.
Here’s why they do it…
“Revenue has slowed. I should make something new — my list will buy it!”
Now, it’s certainly true that if you make a new product, you’ll make sales to your list.
But at what cost?
Pay close attention…
Every time you create a new product, you effectively create a new business.
All this needs resourcing…
Marketing, sales, delivery.
The more you make, the more complex your business becomes.
And complexity will destroy your business.
Your overheads will grow. Your head will start spinning. You’ll start yearning after the “glory days” of the business when it was just you, a laptop, and a handful of email subscribers.
Ah… those days were so much fun!
You can build a business that breaches 7-figures by doing things this way. But, sooner or later, you’re burn out like a sparkler on 4th July.
So the art of business models is…
Knowing when to stop.
You should aim to build out your business model to be lean and powerful — nothing more, nothing less.
After that, you’ve just got to send in enough traffic to make the magic happen.
Bloated businesses miss this key point.
They think they have a business model problem.
In reality they have a traffic problem.
Namaste,
Olly
P.S.