How To Rewire Your Money Brain

From: Olly Richards12th April 2024Hobbitshire: AKA Atlantis The other day, I was chatting with an entrepreneur about money. He was telling me about his strategy for spending the money he makes in his business. He sent me his priorities: Probably seems familiar? For 99.9% of people in the world, this hierarchy makes sense. But for […]


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Annual Business Review from 2024

Welcome to my annual review from the year that was 2024. Here’s the context: My rationale for starting this newsletter business in the first place How I made $175k in the first year of business (2023) My plan for making $1 million Now, let’s dive in… The Year in Numbers: The numbers from my business […]


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Exactly what to do from $0 to $3M revenue

After working with 200+ education businesses this year, I’ve noticed that growth tends to break down in three different ways: Knowing this, you can take a first-principles approach to growing your business to the next level. Let’s explore… $0-500k: More At the $0-500k range, your business is still getting off the ground. You’ve hit on […]


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Why do you spend all that money?

As StoryLearning grew, I got used to something that sucked: Money coming in through the door. And then flowing right back out again. Now, this never used to happen. In the early days, when I was a humble solo-man, I’d keep all of it. But then somebody said: “You have to hire a team!” Wait […]


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Why you can’t enjoy your holidays

A few summers ago, I was on a driving holiday in Scotland. Glorious. Driving through the dramatic landscapes of Skye and Inverness… I felt like I was on Route 66 or something. (Not that I’ve never been on Route 66. It just felt a little otherworldly.) Apparently, it rains a lot in Scotland. Not this […]


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The $2-3m “sweet spot” you’d be wise to heed

You know what gets my goat? People who torch their perfectly good businesses trying to “10x” them. Last week, I had coffee in London with a friend who runs a $2 million online education business. It’s a beautiful operation. He works about 10-15 hours a week. Takes home nearly a million in profit. And he’s […]


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Blueprint Of A $10M Online Education Business

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