Non-Attachment and Business Success

From: Olly Richards18th August 2023116 miles West of Hobbitshire I was talking to a friend the other day who’s on a mission to build a billion-dollar company. “This is my billionaire play!” he told me. If you know me, you’ll know that the whole billionaire mission isn’t for me. Not my thang. I just don’t […]


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How Should I Spend $300,000?

The other day, I received a message on Telegram: “I’ve built up $300k in cash. I don’t know what to do with it.” I sent my reply in a voice note. The guy liked what I had to say: This means that, more often than not, all that hard-earned money ends up getting p***** up […]


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What Is $10,000/hr Work?

From: Olly Richards19th January 2024Hobbitshire: Freezing my backside off One of my earliest memories in the online business world was hearing some advice about delegating. The advice went like this: “Stop doing the $10/hr work, so you can focus on the $1,000/hr work instead!” Brilliant! As the years ticked by, I would hear this quote […]


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13 Ways to Practice Non-Attachment

Business advice tends to be all about helping you crush it… Smash it out of the park… Kick ass in the morning and take names in the evening. But there’s something just as important that I think we should be paying more attention to: How to be completely unattached to your goals. Because, although you […]


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How to Live Life on First Principles

This post is about how to live the good life as an entrepreneur… By using First Principles to decide how you spend your days. But I’m going to start with a list of things that have gone wrong in my life recently. Because – yes – Uncle Olly is also human, and s*** happens to […]


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Gratitude, Humility and Simplicity

From: Olly Richards14th June 2024Hobbitshire: In the realm not of logic but of wistfulness I can’t imagine anyone enjoying today’s newsletter. In fact, it’s going to be a bit grim. Stuff that’s liable to keep you up at night. Not that it’s my goal to depress you, mind… It’s just that, sometimes, the only thing […]


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