Non-Attachment and Business Success

From: Olly Richards 18th August 2023 116 miles West of Hobbitshire I was talking to a friend the other day who’s on a mission to build a billion-dollar company. “This is my billionaire play!” he told me. If you know me, you’ll know that the whole billionaire mission isn’t for me. Not my thang. I […]


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How Should I Spend $300,000?

The other day, I received a message on Telegram: I sent my reply in a voice note. The guy liked what I had to say: This means that, more often than not, all that hard-earned money ends up getting p***** up the wall. In the case of this particular guy, he hired me to mentor […]


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What Is $10,000/hr Work?

From: Olly Richards 19th January 2024 Hobbitshire: Freezing my backside off One of my earliest memories in the online business world was hearing some advice about delegating. The advice went like this: Brilliant! As the years ticked by, I would hear this quote often. Usually parroted by other entrepreneurs in mastermind sessions: This frustrated me […]


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13 Ways to Practice Non-Attachment

Business advice tends to be all about helping you crush it… Smash it out of the park… Kick ass in the morning and take names in the evening. But there’s something just as important that I think we should be paying more attention to: How to be completely unattached to your goals. Because, although you […]


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How to Live Life on First Principles

This post is about how to live the good life as an entrepreneur… By using First Principles to decide how you spend your days. But I’m going to start with a list of things that have gone wrong in my life recently. Because – yes – Uncle Olly is also human, and s*** happens to […]


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Gratitude, Humility and Simplicity

From: Olly Richards 14th June 2024 Hobbitshire: In the realm not of logic but of wistfulness I can’t imagine anyone enjoying today’s newsletter. In fact, it’s going to be a bit grim. Stuff that’s liable to keep you up at night. Not that it’s my goal to depress you, mind… It’s just that, sometimes, the […]


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