The “multiple avatars” problem (and how to fix it)

If you’ve been in business for a few years, you likely see a number of types of customers inside your business. For example, in my language business, StoryLearning, we have customers learning with wildly different goals: Some for workSome to keep their brains healthySome to speak with their partner in their language To make matters […]


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What’s the ROI of a team retreat?

Greetings from sunny Malta. I’m here for our annual team retreat with my business StoryLearning. It’s the same playbook as ever: It’s hard to underestimate the importance of team gatherings, especially if, like us, you’re fully remote. People sometimes ask how I justify the cost. (Which runs into multiple $10,000s.) And indeed, if the question […]


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I saved $28,727 in 2 hours

Do you ever fantasise about having an office? I do. As much as I love my life in Hobbitshire, and as much as I’ve designed all my businesses to give me control over my time, so that I can just drop everything and spend the morning on the beach if I want… I sometimes daydream […]


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The $2-3m “sweet spot” you’d be wise to heed

You know what gets my goat? People who torch their perfectly good businesses trying to “10x” them. Last week, I had coffee in London with a friend who runs a $2 million online education business. It’s a beautiful operation. He works about 10-15 hours a week. Takes home nearly a million in profit. And he’s […]


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Why I used to hoard cash (a confession)

Around 6 years ago, I had a conversation I never forgot. A conversation about business cash. It went like this: Now here’s the bit I remember: I felt smug. That’s right – I distinctly remember feeling smug that we were holding so much cash. Today, this horrifies me! Not because it’s rather distasteful to feel smug, but […]


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The 7-figure myth

People have very distorted views of money and success. Often, they get it flat-out wrong. Take the myth of the 7-figure business. Tell the average online business owner that you have a 7-figure business, they’ll instantly peg you as “successful”. But this is a mistake. I call it the next level fallacy. It goes like this: […]


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Blueprint Of A $10M Online Education Business

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• Business model blueprint
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• Team structure
• Evergreen sales strategy
• And much more...

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