The strange case of “Advanced Plus 4”

Back when I was teaching English in Japan, I once got drafted in to teach a new class. It was a Saturday, 2pm. “Advanced Plus 4” A lump formed in my throat. Advanced? Plus? 4? I wasn’t quite sure what it meant, but one thing was for sure… it sounded very advanced. Now, in Japan, this is […]


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what makes an entrepreneur happy?

This week I feel like I’ve been taught a lesson about entrepreneurial happiness. i.e. being an entrepreneur and knowing how to enjoy it. See, the happiest entrepreneurs aren’t the ones with the most money or the most freedom. The happiest entrepreneurs are the ones who wake up knowing their work is actually moving them forward. […]


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When you pivot, pivot hard

A few years back, I invested 6-figures in a startup that I thought had great promise. Not long after, the founders decided to pivot — same niche, entirely new business model. I was against the move. My rationale was simple: What we’re doing is working. Better to stay focused and do the hard work. (Nothing […]


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The 3 levers that 2X a business in 12 months

I remember the first time I did something I was truly proud of. Something that made me think: Yes, I did that! I was 19. I dropped out of university and moved to Paris for 6 months. (Long story.) By the time I came home, I spoke French fluently. (I worked hard at it.) I was […]


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I did THIS when I was stuck at $3k/mth…

Back in 2015, I was a fresh-faced young entrepreneur, wet behind the ears, not knowing my a** from my elbow. When I say “young”… I was 34. I’d just moved back to London from Egypt. My daughter was 2 months old. I was bringing in $2-3k a month, and even that wasn’t stable. Perilous. So […]


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Did I just get lucky?

There’s a doubt that’s been lurking in the back of my mind for the last 12 years. A worry that’s been gnawing at me. A concern that I’ve pushed to the deepest recesses of my mind in the hope that it wouldn’t prove to be true: “Did I just get lucky with StoryLearning?” Was it […]


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Blueprint Of A $10M Online Education Business

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