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One of the things I teach in my $10M Case Study is the concept of a Core Offer. The idea behind the Core Offer is that it’s the ONLY thing you offer on the front-end. Whatever the core desire of your target audience… The Core Offer should meet their needs like an oasis in the […]
From: Olly Richards21st June 2024Hobbitshire: What good is the warmth of summer, without the cold of winter to give it sweetness? Today, I’ll be giving you a complete primer on the key metrics you should track in your online business. I’ve recorded a detailed video that walks you through what to track, step-by-step: Basic KPIs […]
After someone buys a product from you, the best thing you can possibly do is send them a automated sequence of post-purchase emails. I call this a “consumption sequence”. Now, I can’t remember if I came up with this name, or if I stole it from someone else. Let’s just assume I stole it — […]
A reader asked me a cracking question: “Olly, why do you publish your email newsletters on your blog? They don’t look optimised for SEO at all, so what’s the strategy?” Astute observation. There are four reasons I put (some of) my newsletters on my blog, and none of them are about gaming the Google algorithm. […]
Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”. This is a huge mistake. Here’s why… There’s a story I tell in my business, StoryLearning, and it goes a bit like this: Now, if you’ve ever read this story on my website, you might’ve just […]
I was talking with an entrepreneur recently about a familiar dilemma: “Should I hire XYZ agency for a $30k piece of funnel building work?” The questions were: This email is how I think through these kind of large decisions. It might help you make similar assessments. I tend to look at an investment like this […]
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