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Well, hello you gorgeous people! Happy 2024! Judging by the emails I’ve been getting saying “Are you ok? What happened to you?”, I conclude that not everyone got my November message about taking the last month off! But take it off I did. And I’m pleased with that decision because I’m back, and raring to […]
When I wrote the homepage of my website earlier this year, I began with: “I run a $10M online education business.” Then… Just before publishing, I added a throwaway line at the last minute: “…working only 6 days a month.” I didn’t think much of it. But then an interesting thing happened. Throughout this year, […]
If you sell expensive things online, you’ve probably been told you need to run webinars and do sales calls. But it turns out you can sell very expensive stuff just using email. As long as you know how to do it. Case in point… When I launched my certification programme in 2021, we did over […]
Today, we’re getting super tactical… With a glorious “first principles” trick that will get more eyeballs on the content you work so hard to create. Which means more sales for you. Best of all, it’s totally free to do, and super easy to execute. Even better, I’m going to demonstrate this trick to you in […]
From: Olly Richards 27th October 2023 Hobbitshire: Tokyo calling… So, you want to hire an operator for your business? Great! A good operator is the key to unlocking a lot of things in your business: But most importantly… An operator is the key to allowing you, as founder, to step back and chill out. You […]
Entrepreneurs are obsessed with three little letters: ROI Return on investment. The term “ROI” is like a diamond necklace dangled in front of your eyes… Who doesn’t want that?? ROI is unfalsifiable. If you don’t know the exact ROI of a project, it’s easy to feel dumb. But… In my experience, “ROI” is far from […]
The other day, I received a message on Telegram: I sent my reply in a voice note. The guy liked what I had to say: This means that, more often than not, all that hard-earned money ends up getting p***** up the wall. In the case of this particular guy, he hired me to mentor […]
Hot take: If you run an online education business, your net margins should be at least 30%. In today’s newsletter, I’m going to explain why. Most material on things like margins is written by finance people, and can be hard for entrepreneurs to relate to. (AKA mind-numbingly boring.) But my aim today is to convince […]
Fun fact: I get more questions on email marketing than anything else. Not only do these questions on email come think and fast… But they’re always the same… Like pick-up lines in a dive bar. And that got me thinking: Eventually, I realised: People don’t really understand why they’re sending emails in the first place. […]
Last week, I spoke to three entrepreneurs with different-sized businesses: After each conversation, I was struck by one thing: I knew exactly what problems they were going to have … before speaking with them. It’s super fascinating how this happens… How totally different businesses can have entirely predictable problems. Enter your text here…The reason? Levels […]
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