Who Do You Need On Your Finance Team?

From: Olly Richards 15th March 2024 Hobbitshire: Not an invoice in sight Finance is never a problem for an online business… Until it is. For the first 4-5 years of my business, I managed everything from my one bank account. Quite happily. We got cash? We good! But as we grew, things started getting more […]


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My Secret Teaching Framework (Revealed)

Today I’m going to teach you a simple and effective way to communicate anything. It’s a framework for delivering a message. If you package your messages up in this framework, they’ll be easily understood and remembered. And that’s like gold dust for teachers or marketers. Since learning this framework, I use it all the time: […]


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The “Final 5%” Rule for Creating Viral Content

A lot of my day-to-day work is on creative projects. Sometimes, it’s doing the creation myself, such as writing this newsletter. Often, it’s overseeing the creation: Other times, I’m just posturing on Twitter. From all the work I do on content, I’ve realised something important: It’s the final 5% of effort where you get your […]


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13 Ways to Practice Non-Attachment

Business advice tends to be all about helping you crush it… Smash it out of the park… Kick ass in the morning and take names in the evening. But there’s something just as important that I think we should be paying more attention to: How to be completely unattached to your goals. Because, although you […]


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What Is $10,000/hr Work?

From: Olly Richards 19th January 2024 Hobbitshire: Freezing my backside off One of my earliest memories in the online business world was hearing some advice about delegating. The advice went like this: Brilliant! As the years ticked by, I would hear this quote often. Usually parroted by other entrepreneurs in mastermind sessions: This frustrated me […]


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How I’ll Make $1 Million in 2024

From: Olly Richards 12th January 2024 Hobbitshire: Bring on Summer! (please) Obnoxious. Braggy. Crass. That’s how today’s newsletter may come across. After all, who wants to sit and read about someone on the internet talking about how much moolah they’re going to make? Not me! And yet, here I am. So, a couple of things… […]


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What the Hell Happened in 2023?

Well, hello you gorgeous people! Happy 2024! Judging by the emails I’ve been getting saying “Are you ok? What happened to you?”, I conclude that not everyone got my November message about taking the last month off! But take it off I did. And I’m pleased with that decision because I’m back, and raring to […]


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How to Work Only 6 Days a Month

When I wrote the homepage of my website earlier this year, I began with: “I run a $10M online education business.” Then… Just before publishing, I added a throwaway line at the last minute: “…working only 6 days a month.” I didn’t think much of it. But then an interesting thing happened. Throughout this year, […]


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How To Sell Expensive Stuff With Email

If you sell expensive things online, you’ve probably been told you need to run webinars and do sales calls. But it turns out you can sell very expensive stuff just using email. As long as you know how to do it. Case in point… When I launched my certification programme in 2021, we did over […]


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Blueprint Of A $10M Online Education Business

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