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If you sell expensive things online, you’ve probably been told you need to run webinars and do sales calls. But it turns out you can sell very expensive stuff just using email. As long as you know how to do it. Case in point… When I launched my certification programme in 2021, we did over […]
Today, we’re getting super tactical… With a glorious “first principles” trick that will get more eyeballs on the content you work so hard to create. Which means more sales for you. Best of all, it’s totally free to do, and super easy to execute. Even better, I’m going to demonstrate this trick to you in […]
From: Olly Richards27th October 2023Hobbitshire: Tokyo calling… So, you want to hire an operator for your business? Great! A good operator is the key to unlocking a lot of things in your business: stability new growth happy customers But most importantly… An operator is the key to allowing you, as founder, to step back and […]
Entrepreneurs are obsessed with three little letters: ROI Return on investment. The term “ROI” is like a diamond necklace dangled in front of your eyes… Who doesn’t want that?? “What’s the ROI on your funnel, bro?” “Oh, the agency didn’t get you ROI in 3 months? Sign us instead!” “We need positive ROI on this […]
The other day, I received a message on Telegram: “I’ve built up $300k in cash. I don’t know what to do with it.” I sent my reply in a voice note. The guy liked what I had to say: This means that, more often than not, all that hard-earned money ends up getting p***** up […]
Hot take: If you run an online education business, your net margins should be at least 30%. In today’s newsletter, I’m going to explain why. Most material on things like margins is written by finance people, and can be hard for entrepreneurs to relate to. (AKA mind-numbingly boring.) But my aim today is to convince […]
Fun fact: I get more questions on email marketing than anything else. How often should I send emails? What should my “welcome sequence” look like? How often should I run promotions? Not only do these questions on email come think and fast… But they’re always the same… Like pick-up lines in a dive bar. And […]
Last week, I spoke to three entrepreneurs with different-sized businesses: $250,000 $750,000 $1500,000 After each conversation, I was struck by one thing: I knew exactly what problems they were going to have … before speaking with them. It’s super fascinating how this happens… How totally different businesses can have entirely predictable problems. Enter your text […]
Yesterday, I went for a long lunch with my friend, author and top podcaster Rob Dix. We talked content strategy, personal brands, and alignment. Rob and I are going through similar evolutions in our businesses. This makes our conversations incredibly productive. Spending 2-3 hours with Rob is a bit like realizing you’ve been wearing the wrong […]
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