What Is $10,000/hr Work?

From: Olly Richards19th January 2024Hobbitshire: Freezing my backside off One of my earliest memories in the online business world was hearing some advice about delegating. The advice went like this: “Stop doing the $10/hr work, so you can focus on the $1,000/hr work instead!” Brilliant! As the years ticked by, I would hear this quote […]


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How I’ll Make $1 Million in 2024

From: Olly Richards12th January 2024Hobbitshire: Bring on Summer! (please) Obnoxious. Braggy. Crass. That’s how today’s newsletter may come across. After all, who wants to sit and read about someone on the internet talking about how much moolah they’re going to make? Not me! And yet, here I am. So, a couple of things… First, I […]


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What the Hell Happened in 2023?

Well, hello you gorgeous people! Happy 2024! Judging by the emails I’ve been getting saying “Are you ok? What happened to you?”, I conclude that not everyone got my November message about taking the last month off! But take it off I did. And I’m pleased with that decision because I’m back, and raring to […]


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How to Work Only 6 Days a Month

When I wrote the homepage of my website earlier this year, I began with: “I run a $10M online education business.” Then… Just before publishing, I added a throwaway line at the last minute: “…working only 6 days a month.” I didn’t think much of it. But then an interesting thing happened. Throughout this year, […]


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How To Sell Expensive Stuff With Email

If you sell expensive things online, you’ve probably been told you need to run webinars and do sales calls. But it turns out you can sell very expensive stuff just using email. As long as you know how to do it. Case in point… When I launched my certification programme in 2021, we did over […]


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How To Get More Views On Your Content

Today, we’re getting super tactical… With a glorious “first principles” trick that will get more eyeballs on the content you work so hard to create. Which means more sales for you. Best of all, it’s totally free to do, and super easy to execute. Even better, I’m going to demonstrate this trick to you in […]


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So You Want To Hire An Operator?

From: Olly Richards27th October 2023Hobbitshire: Tokyo calling… So, you want to hire an operator for your business? Great! A good operator is the key to unlocking a lot of things in your business: stability new growth happy customers But most importantly… An operator is the key to allowing you, as founder, to step back and […]


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Why Measuring ROI is Damaging Your Business

Entrepreneurs are obsessed with three little letters: ROI Return on investment. The term “ROI” is like a diamond necklace dangled in front of your eyes… Who doesn’t want that?? “What’s the ROI on your funnel, bro?” “Oh, the agency didn’t get you ROI in 3 months? Sign us instead!” “We need positive ROI on this […]


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How Should I Spend $300,000?

The other day, I received a message on Telegram: “I’ve built up $300k in cash. I don’t know what to do with it.” I sent my reply in a voice note. The guy liked what I had to say: This means that, more often than not, all that hard-earned money ends up getting p***** up […]


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Blueprint Of A $10M Online Education Business

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