How To Build A YouTube Channel That Runs Without You

We all know that video content is where it’s at. You’ve seen the insane reach that YouTubers get…  It’s enough to make the humble blogger weep. (I know… I am one!) But let’s be real… You’re not going to start a YouTube channel.  It’s not your thing.  Sure, you could… but you’re just not. You don’t […]


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A Decision Framework For Choosing New Media Properties

From: Olly Richards26th May 2023Hobbitshire: Just discovered a famous founder lives near me! For an online education business, content is the lifeblood. The formula is simple: Teach what you know with free content. Then sell the guided solution. Do this right, people trust you, and selling becomes easy. From $0 to $1M in revenue, you […]


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Launch Lessons – Hiring Mastery Workshop

This is an analysis of my most recent paid workshop – Hiring Mastery. Sales, numbers, mistakes made, etc. I follow a couple of marketers who do this, and I always enjoy the reflections. So maybe you’ll enjoy it too? You can let me know. If it’s a hit, I’ll do one of these each time […]


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Why I publish my newsletters on my blog (it’s not for SEO)

A reader asked me a cracking question: “Olly, why do you publish your email newsletters on your blog? They don’t look optimised for SEO at all, so what’s the strategy?” Astute observation. There are four reasons I put (some of) my newsletters on my blog, and none of them are about gaming the Google algorithm. […]


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Why successful biz owners need a personal brand

I have at least 100 entrepreneur friends with 7-figure businesses. And while many of them are happy to stay in the shadows… Behind the scenes… Don’t want their names and faces out there… Just as many of them have got something to say! For example, one top bloke I met a couple of months back […]


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Did somebody say the R-word? (I’m not scared)

People think that recessions cause businesses to fail. And they do. But most businesses fail for other reasons. Here are some examples: You get the idea. We never think it will happen to us… But it’s smart to be thinking ahead. In 12 years of building my business, StoryLearning, I’ve seen a lot of changes. […]


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Blueprint Of A $10M Online Education Business

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• Evergreen sales strategy
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