Why I used to hoard cash (a confession)

Around 6 years ago, I had a conversation I never forgot. A conversation about business cash. It went like this: Now here’s the bit I remember: I felt smug. That’s right – I distinctly remember feeling smug that we were holding so much cash. Today, this horrifies me! Not because it’s rather distasteful to feel smug, but […]


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The problem with money

Here’s the problem with money… Everyone assumes that “scale” is the only game in town. Growth… scale… 10X baby! True — for many startups, it is all about growth. But, as an online business owner, you might have a different set of goals: Scale? Sure… At any cost? Not so much. Most online business owners would […]


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The best financial advice I ever got

About 6 years ago, my business coach gave me some advice that changed how I approached finance forever. I remember we were on our fortnightly call. In fact, I remember where I was – walking through Cherry Tree Woods in East Finchley (North London). Weird how we remember the smallest details. Anyway, I said to […]


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The 7-figure myth

People have very distorted views of money and success. Often, they get it flat-out wrong. Take the myth of the 7-figure business. Tell the average online business owner that you have a 7-figure business, they’ll instantly peg you as “successful”. But this is a mistake. I call it the next level fallacy. It goes like this: […]


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Blueprint Of A $10M Online Education Business

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