Please don’t start a Substack

No. And neither should you. …. Wait, you expected more meat on the bone? OK, here goes… … Recently everyone seems to be getting on Substack. Weird, I thought. After all, hasn’t Substack been around for a while? Didn’t it already “blow up” around 5 years ago? Hey, even I had a Substack once. True […]


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What’s the ROI of a team retreat?

Greetings from sunny Malta. I’m here for our annual team retreat with my business StoryLearning. It’s the same playbook as ever: It’s hard to underestimate the importance of team gatherings, especially if, like us, you’re fully remote. People sometimes ask how I justify the cost. (Which runs into multiple $10,000s.) And indeed, if the question […]


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I saved $28,727 in 2 hours

Do you ever fantasise about having an office? I do. As much as I love my life in Hobbitshire, and as much as I’ve designed all my businesses to give me control over my time, so that I can just drop everything and spend the morning on the beach if I want… I sometimes daydream […]


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How I rescued my mastermind from the jaws of death

Last week I held the first meeting of my 2025 mastermind group in London. It was a blast… My mastermind group has 8 entrepreneurs — all online educators. (It’s small by design. More intimate. Better experience.) We meet four times a year in London. It goes like this: I won’t go into the details here, […]


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The problem with money

Here’s the problem with money… Everyone assumes that “scale” is the only game in town. Growth… scale… 10X baby! True — for many startups, it is all about growth. But, as an online business owner, you might have a different set of goals: Scale? Sure… At any cost? Not so much. Most online business owners would […]


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Blueprint Of A $10M Online Education Business

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• Business model blueprint
• Product ecosystem
• Team structure
• Evergreen sales strategy
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