Category: Tactics

Today, I’m going to tell you about a ridiculously effective way to increase sales by 12-18% (on autopilot)… Using a D.O.E. (That’s Dynamic Objection Email to you. Sounds a bit like a D.U.I. … but less fun.) That’s right — We’re getting tactical today. It occurred to me that my $10m Case Study is quite […]

From: Olly Richards 10th March 2023 Hobbitshire (Probably about to get rained on)​ I built a $10m company by writing words on a screen. One word at a time. Week after week. And while writing isn’t all I did… I sure as heck couldn’t have done it without them words on them screens. Learning to write is, […]

From: Olly RichardsDate: 5th May 2023Lanzarote: On our annual StoryLearning team retreat! The other day, I saw this tweet: The tweet suggests: “Referral programs don’t work very well in 2023.” I sat looking at this tweet for a little while. And strangely for me– My brain shut down! Something about this question short-circuited my brain, […]

’ve been writing this newsletter for a little over six months now. It’s fascinating to start something new. One of the amusing things I’ve come to learn: The “marketing hot buttons” that make people mad! Certain opinions I bring up reliably provoke a barrage of emails and tweets. Some of them objecting. Some of them […]

From: Olly Richards4th August 2023Hobbitshire: Something big is brewing… Last night, I was on the phone with my business mentor. About 47 minutes into the call, he told me an anecdote about a business he worked with: “Scaling was simple for them… they just started sending daily emails.” I didn’t bat an eyelid at the […]

From: Olly Richards10th August 2023Hobbitshire – Ever heard of “sea mist”? So it looks like you guys enjoyed last week’s email breakdown. In case you missed it, I showed you how to write quick daily emails that generate sales. I also gave you a breakdown of the simple formula I used to come up with ideas […]