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Let me tell you a tragic tale about my very first welcome sequence. It was 2014, I think. It looked a bit like this: Now, I know what you’re thinking… “Steady on, Olly… you’re in danger of annoying them with all that selling!” But of course, there wasn’t much chance of my annoying anybody ever, with […]
Mentee: Olly, I have an idea. Olly: Cool, I love ideas! What is it? Mentee: So, I was thinking of creating a new offer for my agency. A paid audit. I would look at their business and point out the bits that aren’t working. Olly: What’s the purpose? Mentee: If I offer the audit, and […]
If you’ve been in business for a few years, you likely see a number of types of customers inside your business. For example, in my language business, StoryLearning, we have customers learning with wildly different goals: Some for workSome to keep their brains healthySome to speak with their partner in their language To make matters […]
I held my first mastermind of the year in London a couple of weeks back at the Novotel in Canary Wharf.Coincidentally, I find myself in the same hotel this week, so before we go any further, here’s my view as I write this: Ah, London. When you’re bored of London, you’re bored of life. (Travel […]
About 6 years ago, my business coach gave me some advice that changed how I approached finance forever. I remember we were on our fortnightly call. In fact, I remember where I was – walking through Cherry Tree Woods in East Finchley (North London). Weird how we remember the smallest details. Anyway, I said to […]
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