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Feels like I’m surrounded by people writing books. Friends, mentees, students… Everyone’s at it like rabbits. Heck… Even I’m starting a book in January. (It’s highly classified. Top secret. So don’t even think about asking me about it.) Now, it seems to me that there are two reasons people write books for their business: Obviously […]
I always talk about root buyer psychology whenever Black Friday is around… For instance, they see your offer and buy immediately. Here’s a strawman version of it: We focused on the left side of this image — the zone of heavy discounts — where you compete solely on price. A lot of people feel queasy […]
There’s something that’s been working really well for us this Black Friday at StoryLearning and I thought I’d tell you about it. If you’re running your sale through the weekend and into Cyber Money, you still have time to implement this. In short: Personalised offers to unique customer segments. So, all this year you’ve heard […]
• Business model blueprint
• Product ecosystem
• Team structure
• Evergreen sales strategy
• And much more...
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