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I’ve been writing this newsletter for a little over six months now. It’s fascinating to start something new. One of the amusing things I’ve come to learn: The “marketing hot buttons” that make people mad! Certain opinions I bring up reliably provoke a barrage of emails and tweets. Some of them objecting. Some of them […]
From: Olly Richards 14th July 2023 Hobbitshire: Stranded in a corn field I think the Internet makes people lazy. Doing business is too easy. You can make content for free, run ads easily, spam Twitter, then just throw together an offer and… “Someone’s gonna buy!” But that’s not business. That’s grifting. I think the old […]
One of the reasons I enjoy flying planes, is that it’s damn humbling to be a beginner again. With flying, there’s a lot of information to learn. And I noticed something interesting about this new information… I only truly “know” a piece of information when I’ve encountered it in multiple different situations. Know what I […]
Do you know what this blog is? It’s therapy to myself. Much of the time, when I choose to write about a given topic, it’s because it’s been on my mind, and I want to organise my thoughts. It may seem like I have it all worked out. I don’t. By the time the topic […]
1. Last week, I spent the day at my favorite country hotel in Hobbitshire. It was a Wednesday morning. Don’t judge. Some friends were staying there, so we planned to meet up. My friends had just finished a successful product launch, and were treating themselves to a week of luxury – spa, wine, afternoon strolls […]
From: Olly Richards 26th May 2023 Hobbitshire: Just discovered a famous founder lives near me! For an online education business, content is the lifeblood. The formula is simple: Teach what you know with free content. Then sell the guided solution. Do this right, people trust you, and selling becomes easy. From $0 to $1M in […]
From: Olly RichardsHobbitshire: Literally sitting in a castle right now Entrepreneurs are weird when it comes to money. We great at making it. But once we have it… We’re terrible at knowing what to do with it! One of the reasons this happens: Nobody talks about managing money! So you’re kinda left to figure it […]
From: Olly Richards 12th May 2023 Hobbitshire (Isn’t it supposed to be Spring already?) When you’re scaling a business… The order in which you do things matters. A lot. A few weeks back, I received an email from a reader who was struggling to shift away from 1-to-1 client work, and into group coaching. Unfortunately, […]
From: Olly Richards Date: 5th May 2023 Lanzarote: On our annual StoryLearning team retreat! The other day, I saw this tweet: The tweet suggests: “Referral programs don’t work very well in 2023.” I sat looking at this tweet for a little while. And strangely for me– My brain shut down! Something about this question short-circuited […]
Some time in 2020, I felt a shift brewing inside me. Perhaps it was pandemic-induced cabin fever. Maybe it was an early mid-life crisis. There I was, plugging away inside StoryLearning (my language learning business), when a thought struck me like a lightning strike on a clear day: I spend far more time thinking about […]
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