Last year, I took a psychometric test called Kolbe-A. It’s like a personality test, but aimed at the business world. On the test, I scored a 9 on
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- Category: Strategy
Why being bored could make you millions
[Mentee] …yeah, you’re right. It makes sense to stick with the thing that’s working here. It’s really hard to say no to new things. But rather than starting this
Why “brand” newsletters need to grow a pair (of personality traits)
So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you, and all that. Which led to a rather good
Content addicts design the WORST business models
There seems to be a general assumption that running a solo business means living on the “content hamster wheel”. Sitting up at 2am, bloodshot eyes, trying to churn
Personal brands that bore my cat to tears
Over the last few years, I’ve watched every man and his dog start an email newsletter. I’ve seen everyone on Twitter label themselves a “storyteller”. (Who knew?) I’ve
Exactly what to do from $0 to $3M revenue
After working with 200+ education businesses this year, I’ve noticed that growth tends to break down in three different ways: $0-500k: More $500k-$1m: Better $1-3m: Less Knowing this,
Annual Business Review from 2024
Welcome to my annual review from the year that was 2024. Here’s the context:My rationale for starting this newsletter business in the first placeHow I made $175k in
This Is How I Explain Success
Recently, I was looking back over my business career, searching for the key inflection points.I discovered something quite profound:Every “big break” I had was the net result of
Organic vs Paid Traffic: Which Road Should You Take?
It’s the perennial dilemma for education entrepreneurs…Should I grow my business with paid ads, or stick with organic content?We all know the pros and cons…• Organic channels – they’re
A Primer on Angel Investing for Entrepreneurs
Sooner or later in your life as an entrepreneur, you’ll hear these fateful words…“I’ve got this GREAT opportunity!”Somebody’s starting a business…They think you should invest…Go in on it