From: Olly Richards26th April 2024Hobbitshire: In full bloom (finally!)Today, I thought I’d write about the question of ads.And why ads don’t work for creator businesses.I see the same

Earlier this week, I talked to a friend who wants to scale his business.It’s a pivotal decision for him.Honestly felt like life-or-death.Thinking about it afterwards, I felt like

At many points during the growth of my business, I felt like I needed a Chief Marketing Officer.Here's I wanted a CMO:The business was growing just fine, but

From: Olly Richards12th January 2024Hobbitshire: Bring on Summer! (please)Obnoxious.Braggy.Crass.That’s how today’s newsletter may come across.After all, who wants to sit and read about someone on the internet talking

Well, hello you gorgeous people!Happy 2024!Judging by the emails I’ve been getting saying “Are you ok? What happened to you?”, I conclude that not everyone got my November

When I wrote the homepage of my website earlier this year, I began with:“I run a $10M online education business.”Then...Just before publishing, I added a throwaway line at

From: Olly Richards27th October 2023Hobbitshire: Tokyo calling… So, you want to hire an operator for your business? Great! A good operator is the key to unlocking a lot

Entrepreneurs are obsessed with three little letters:ROIReturn on investment.The term “ROI” is like a diamond necklace dangled in front of your eyes…Who doesn’t want that??“What’s the ROI on

Fun fact: I get more questions on email marketing than anything else. How often should I send emails? What should my “welcome sequence” look like? How often should