How to Work Only 6 Days a Month

When I wrote the homepage of my website earlier this year, I began with:“I run a $10M online education business.”Then...Just before publishing, I added a throwaway line at

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So You Want To Hire An Operator?

From: Olly Richards27th October 2023Hobbitshire: Tokyo calling… So, you want to hire an operator for your business? Great! A good operator is the key to unlocking a lot

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Why Measuring ROI is Damaging Your Business

Entrepreneurs are obsessed with three little letters:ROIReturn on investment.The term “ROI” is like a diamond necklace dangled in front of your eyes…Who doesn’t want that??“What’s the ROI on

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The Psychology of Email

Fun fact: I get more questions on email marketing than anything else. How often should I send emails? What should my “welcome sequence” look like? How often should

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Entrepreneur Struggles from $100k to $3M

Last week, I spoke to three entrepreneurs with different-sized businesses:$250,000$750,000$1500,000After each conversation, I was struck by one thing:I knew exactly what problems they were going to have …

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Growth strategy update – Optimising for Intimacy (Vol 2)

Yesterday, I went for a long lunch with my friend, author and top podcaster Rob Dix.We talked content strategy, personal brands, and alignment.Rob and I are going through similar

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The Engagement-Based Business Model

From: Olly Richards14th July 2023Hobbitshire: Stranded in a corn field I think the Internet makes people lazy. Doing business is too easy. You can make content for free,

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35 Business Lessons From My Mentors

One of the reasons I enjoy flying planes, is that it’s damn humbling to be a beginner again. With flying, there’s a lot of information to learn. And

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3 Steps To Making Better Strategic Decisions

Do you know what this blog is? It’s therapy to myself. Much of the time, when I choose to write about a given topic, it’s because it’s been

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A Decision Framework For Choosing New Media Properties

From: Olly Richards26th May 2023Hobbitshire: Just discovered a famous founder lives near me!For an online education business, content is the lifeblood.The formula is simple:Teach what you know with

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