The art of business models involves knowing when to stop building. When to say… That’s it! I’m doing enough stuff in this business now. It’s time to stop
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Do THIS when your audience isn’t ready to buy yet
Level 1 of the Messaging game is being able to create that “Holy s—-, you wrote that email just for me!” experience for your audience. AKA “Rookie level”. Milk and
How to ethically FORCE journalists to remember your brand
Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”. This is a huge mistake. Here’s why… There’s a
Why “brand” newsletters need to grow a pair (of personality traits)
So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you, and all that. Which led to a rather good
Content addicts design the WORST business models
There seems to be a general assumption that running a solo business means living on the “content hamster wheel”. Sitting up at 2am, bloodshot eyes, trying to churn
Personal brands that bore my cat to tears
Over the last few years, I’ve watched every man and his dog start an email newsletter. I’ve seen everyone on Twitter label themselves a “storyteller”. (Who knew?) I’ve
Did somebody say the R-word? (I’m not scared)
People think that recessions cause businesses to fail. And they do. But most businesses fail for other reasons. Here are some examples: Travel businesses when a pandemic hits
Why successful biz owners need a personal brand
I have at least 100 entrepreneur friends with 7-figure businesses. And while many of them are happy to stay in the shadows… Behind the scenes… Don’t want their
Why I publish my newsletters on my blog (it’s not for SEO)
A reader asked me a cracking question: “Olly, why do you publish your email newsletters on your blog? They don’t look optimised for SEO at all, so what’s
Launch Lessons – Hiring Mastery Workshop
This is an analysis of my most recent paid workshop - Hiring Mastery.Sales, numbers, mistakes made, etc.I follow a couple of marketers who do this, and I always