It’s the perennial dilemma for education entrepreneurs…Should I grow my business with paid ads, or stick with organic content?We all know the pros and cons…• Organic channels – they’re

Sooner or later in your life as an entrepreneur, you’ll hear these fateful words…“I’ve got this GREAT opportunity!”Somebody’s starting a business…They think you should invest…Go in on it

This is an analysis of my most recent paid workshop - Business Model Mastery.Sales numbers, mistakes made, lessons.Seems you guys REALLY liked the last analysis I did on my hiring

From: Olly Richards26th April 2024Hobbitshire: In full bloom (finally!)Today, I thought I’d write about the question of ads.And why ads don’t work for creator businesses.I see the same

Earlier this week, I talked to a friend who wants to scale his business.It’s a pivotal decision for him.Honestly felt like life-or-death.Thinking about it afterwards, I felt like

At many points during the growth of my business, I felt like I needed a Chief Marketing Officer.Here's I wanted a CMO:The business was growing just fine, but

From: Olly Richards12th January 2024Hobbitshire: Bring on Summer! (please)Obnoxious.Braggy.Crass.That’s how today’s newsletter may come across.After all, who wants to sit and read about someone on the internet talking

Well, hello you gorgeous people!Happy 2024!Judging by the emails I’ve been getting saying “Are you ok? What happened to you?”, I conclude that not everyone got my November

When I wrote the homepage of my website earlier this year, I began with:“I run a $10M online education business.”Then...Just before publishing, I added a throwaway line at