Organic vs Paid Traffic: Which Road Should You Take?

From: Olly Richards26th July 2024Hobbitshire: Just finishing a 5-day fastIt’s the perennial dilemma for education entrepreneurs…Should I grow my business with paid ads, or stick with organic content?We

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 A Primer on Angel Investing for Entrepreneurs

Sooner or later in your life as an entrepreneur, you’ll hear these fateful words…“I’ve got this GREAT opportunity!”Somebody’s starting a business…They think you should invest…Go in on it

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Launch Lessons – Business Model Mastery workshop

This is an analysis of my most recent paid workshop - Business Model Mastery.Sales numbers, mistakes made, lessons.Seems you guys REALLY liked the last analysis I did on my hiring

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How to Design & Sell Your Core Offer

One of the things I teach in my $10M Case Study is the concept of a Core Offer.The idea behind the Core Offer is that it’s the ONLY

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Why Paid Ads Don’t Work for Creator Businesses

From: Olly Richards26th April 2024Hobbitshire: In full bloom (finally!)Today, I thought I’d write about the question of ads.And why ads don’t work for creator businesses.I see the same

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Don’t Scale Your 7-Figure Business

Earlier this week, I talked to a friend who wants to scale his business.It’s a pivotal decision for him.Honestly felt like life-or-death.Thinking about it afterwards, I felt like

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Why You Shouldn’t Hire a CMO

At many points during the growth of my business, I felt like I needed a Chief Marketing Officer.Here's I wanted a CMO:The business was growing just fine, but

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How I’ll Make $1 Million in 2024

From: Olly Richards12th January 2024Hobbitshire: Bring on Summer! (please)Obnoxious.Braggy.Crass.That’s how today’s newsletter may come across.After all, who wants to sit and read about someone on the internet talking

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What the Hell Happened in 2023?

Well, hello you gorgeous people!Happy 2024!Judging by the emails I’ve been getting saying “Are you ok? What happened to you?”, I conclude that not everyone got my November

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How to Work Only 6 Days a Month

When I wrote the homepage of my website earlier this year, I began with:“I run a $10M online education business.”Then...Just before publishing, I added a throwaway line at

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