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Hot take: If you run an online education business, your net margins should be at least 30%. In today’s newsletter, I’m going to explain why. Most material on things like margins is written by finance people, and can be hard for entrepreneurs to relate to. (AKA mind-numbingly boring.) But my aim today is to convince […]
Fun fact: I get more questions on email marketing than anything else. How often should I send emails? What should my “welcome sequence” look like? How often should I run promotions? Not only do these questions on email come think and fast… But they’re always the same… Like pick-up lines in a dive bar. And […]
Last week, I spoke to three entrepreneurs with different-sized businesses: $250,000 $750,000 $1500,000 After each conversation, I was struck by one thing: I knew exactly what problems they were going to have … before speaking with them. It’s super fascinating how this happens… How totally different businesses can have entirely predictable problems. Enter your text […]
Yesterday, I went for a long lunch with my friend, author and top podcaster Rob Dix. We talked content strategy, personal brands, and alignment. Rob and I are going through similar evolutions in our businesses. This makes our conversations incredibly productive. Spending 2-3 hours with Rob is a bit like realizing you’ve been wearing the wrong […]
From: Olly Richards18th August 2023116 miles West of Hobbitshire I was talking to a friend the other day who’s on a mission to build a billion-dollar company. “This is my billionaire play!” he told me. If you know me, you’ll know that the whole billionaire mission isn’t for me. Not my thang. I just don’t […]
From: Olly Richards10th August 2023Hobbitshire – Ever heard of “sea mist”? So it looks like you guys enjoyed last week’s email breakdown. In case you missed it, I showed you how to write quick daily emails that generate sales. I also gave you a breakdown of the simple formula I used to come up with ideas […]
From: Olly Richards4th August 2023Hobbitshire: Something big is brewing… Last night, I was on the phone with my business mentor. About 47 minutes into the call, he told me an anecdote about a business he worked with: “Scaling was simple for them… they just started sending daily emails.” I didn’t bat an eyelid at the […]
Do you know what an entrepreneur does? An entrepreneur makes decisions. Lots of them. Think back to your first couple of years in business – you were probably making 50 small decisions a day: Size of the font Price of the contract Opening line of your conference talk This freelancer or that Getting your business […]
’ve been writing this newsletter for a little over six months now. It’s fascinating to start something new. One of the amusing things I’ve come to learn: The “marketing hot buttons” that make people mad! Certain opinions I bring up reliably provoke a barrage of emails and tweets. Some of them objecting. Some of them […]
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