Building an Audience That Buys: The One Thing You’re Probably Doing Wrong

From: Olly Richards21st April 2023Hobbitshire (feeling the jet lag) Late last year, I was in Marrakesh (Morocco) with a group of entrepreneur friends. The villa was gorgeous… The pool was Instagram-worthy… The masterminding was epic… But it wasn’t all rosy: The city tour we arranged for Wednesday morning took an unfortunate turn, spiralling into one […]


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How To Build A Business You Love | My Story

I spent the first 7 years of my “career” as a jazz pianist. I spent the next 7 years as an English teacher, traveling the world. After that, I spent 7 years building a $10M online education business. And today… I’m going to tell you the story of all this malarkey, what it taught me, […]


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How Much Should You Invest Into Growth? (A Practical Framework)

This post is about the uncomfortable truth that your business will not survive. At least not in its current form. To survive, you have to evolve. My business, StoryLearning, is coming up on 10 years old this summer… And the truth is… We’ve reinvented ourselves more times than Madonna! The more you study great businesses, the […]


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The Alignment Dashboard – How To Stay Sane As You Scale

Let’s be honest for a moment –Everybody has a plan until they get punched in the face. And I gotta say… Business often feels a lot like getting served up one knuckle sandwich after the other. It’s one thing to have a plan to scale your business… It’s quite another thing to muster the grit […]


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Growth Memo – Pep Talk To Myself (Vol 1)

Today’s newsletter is a pep talk to myself. A self-therapy session, if you like. And I really need it… See, I’ve got a bad case of the “6 Month Slump”. In other words… I started a new project, got it out the door, but then…. The novelty wears off, growth is slow, and I start […]


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The “Flywheel” Strategy to Making Millions

From: Olly Richards10th March 2023Hobbitshire (10 yards down from a flock of sheep) One of the little secrets of business is this: The longer you’re in business, the easier it gets. Right now, I’m sitting in my conservatory, looking out over my garden that’s just about to erupt into bloom, contemplating whether to go flying this afternoon […]


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My Writing Process – How I Write Words That Make Millions

From: Olly Richards 10th March 2023 Hobbitshire (Probably about to get rained on)​ I built a $10m company by writing words on a screen. One word at a time. Week after week. And while writing isn’t all I did… I sure as heck couldn’t have done it without them words on them screens. Learning to write is, […]


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49 Business Lessons I’d Teach My Daughter

My daughter is 7 years old, and I’ve been building online businesses for longer than she was alive. I think about this sometimes.She doesn’t know it, but her extremely privileged life is only possible thanks to what Daddy has learnt about doing business on the internet.Now, I don’t imagine for a minute that she’ll want […]


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Blueprint Of A $10M Online Education Business

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