Category: Content

Once, I sent an email to my list on “Why being bored can make you millions.” And then a question came in response: What is the rule of thumb for when you stop “adding”?​I have 2 major revenue streams and am thinking of adding a 3rd which would clearly work too. But I also need to optimise the […]

Somewhere deep in the dusty corridors of an ancient Aweber account… Covered in cobwebs and left to rot… Are some of my very early email newsletters that I wrote to my StoryLearning list. Emails about language learning… written in 2013. I still have those emails, you know. And when I look back at them today, […]

The fundamental tension for online educators is this: So, how do you navigate this, as someone who cares about your brand and reputation, but still needs to run a business? Here’s how I think about it… I categorise my audience in three different groups, and seek to create a unique experience for each: Firstly… The […]

Let me tell you a tragic tale about my very first welcome sequence. It was 2014, I think. It looked a bit like this: Now, I know what you’re thinking… “Steady on, Olly… you’re in danger of annoying them with all that selling!” But of course, there wasn’t much chance of my annoying anybody ever, with […]