Category: Strategy

From: Olly Richards26th April 2024Hobbitshire: In full bloom (finally!) Today, I thought I’d write about the question of ads. And why ads don’t work for creator businesses. I see the same pattern over and over again: Creator business has some success Wants to grow even faster Run Facebook ads for their products Gets killed Runs […]

This is an analysis of my most recent paid workshop – Business Model Mastery. Sales numbers, mistakes made, lessons. Seems you guys REALLY liked the last analysis I did on my hiring workshop, so I’m going to pull the same trick again today… Repeat myself like a politician in campaign season. (Anyone else sick of that yet?) […]

Sooner or later in your life as an entrepreneur, you’ll hear these fateful words… “I’ve got this GREAT opportunity!” Somebody’s starting a business… They think you should invest… Go in on it with them… The promise of equity in a new business sounds a helluva lot sexier than just trundling along in your own company, […]

It’s the perennial dilemma for education entrepreneurs… Should I grow my business with paid ads, or stick with organic content? We all know the pros and cons… • Organic channels – they’re powerful and feel like “free traffic”. But you’re one algorithm change away from oblivion. • Paid ads – they promise unlimited scale. But they’re difficult […]

Recently, I was looking back over my business career, searching for the key inflection points. I discovered something quite profound: Every “big break” I had was the net result of a huge, long process of slow work. I’ll give examples of these in just a second. But here’s why this is meaningful for me: Spending […]