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Last year, I had a problem. Email leads at Story Learning had dropped to offensively low levels. Our SEO traffic – which had been a reliable source of hundreds of leads every week – had dried up completely. I needed to replace it. And fast. The target? 500 to 1,000 new leads a week. That […]
Recently, I sent a rather self-congratulatory email about how my preference is to build lifestyle businesses. You know… businesses that kick off large amounts of profit, and don’t require you to work all that much… So you can enjoy life in the here and now. Online education businesses are uniquely suited to this kind of […]
Is it me, or is it suddenly cool to talk about ‘lifestyle businesses’ again? I dunno… For years, everything I’ve seen on social media has been “how to [hundreds of millions] and 10X in 37 minutes, and if you’re not literally bleeding from the eyeballs you’re doing it wrong” type vibe. Whereas now, everyone be like: “How to […]
A curious thing happened in my mastermind group this week. For context: My mastermind is a group of 8 education entrepreneurs. (plus me, so 9 in total) We meet in-person 4 times throughout the year… this Wednesday we had our third meeting of the year… (Only one member of the group didn’t make it this […]
I’m working on a new book. Or at least, that’s what I’ve been telling people. In reality: …but have I written a word of it? Have I ****! My glorious new book is just sitting there in my notes app, a bunch of disjointed scribbles and concepts, waiting for an intervention of some kind to […]
There’s something that’s been working really well for us this Black Friday at StoryLearning and I thought I’d tell you about it. If you’re running your sale through the weekend and into Cyber Money, you still have time to implement this. In short: Personalised offers to unique customer segments. So, all this year you’ve heard […]
I always talk about root buyer psychology whenever Black Friday is around… For instance, they see your offer and buy immediately. Here’s a strawman version of it: We focused on the left side of this image — the zone of heavy discounts — where you compete solely on price. A lot of people feel queasy […]
Last weekend, I had one of those weird “full circle” moments. The kind that stops you in your tracks and makes you take stock of your life and career. And it happened in Nashville, Tennessee of all places! This was quite special for me and I wanted to tell you about it, if that’s OK? […]
At StoryLearning, we’ve been running Black Friday promotions for around 8 years. At the peak, we would make just shy of $500,000 on Black Friday week alone. It was quite something. We experimented with a few different approaches to Black Friday over the years, and so I thought I’d pass on what I’ve learnt. Like […]
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![The weird story of my first product launch [THROWBACK]](https://ollyrichards.co/wp-content/uploads/2025/11/untitled-375-scaled.jpg)
