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I always talk about root buyer psychology whenever Black Friday is around… For instance, they see your offer and buy immediately. Here’s a strawman version of it: We focused on the left side of this image — the zone of heavy discounts — where you compete solely on price. A lot of people feel queasy […]
Last weekend, I had one of those weird “full circle” moments. The kind that stops you in your tracks and makes you take stock of your life and career. And it happened in Nashville, Tennessee of all places! This was quite special for me and I wanted to tell you about it, if that’s OK? […]
At StoryLearning, we’ve been running Black Friday promotions for around 8 years. At the peak, we would make just shy of $500,000 on Black Friday week alone. It was quite something. We experimented with a few different approaches to Black Friday over the years, and so I thought I’d pass on what I’ve learnt. Like […]
Feels like I’m surrounded by people writing books. Friends, mentees, students… Everyone’s at it like rabbits. Heck… Even I’m starting a book in January. (It’s highly classified. Top secret. So don’t even think about asking me about it.) Now, it seems to me that there are two reasons people write books for their business: Obviously […]
In the last few years, I’ve launched 5 separate high-ticket programmes. Now, please guess how many sales calls I’ve done. (In total.) Before I reveal the answer, here’s a quick summary of everything I’ve launched: At StoryLearning: At OllyRichards.co: Prices range from $1,500 to $80,000 and represent multiple millions of dollars in sales. And how […]
My first ever experience of trying to make a high-ticket offer almost put me off for life. Here’s what happened: It was 2015, and I’d just joined Russell Brunson’s Inner Circle. Put $25k that I couldn’t afford on a personal credit card. (That’s how green I was… putting business expenses on a personal credit card!) […]
Welcome, friend. The title of this particular gem: How To Rescue a Dying Course Business – What’s Changing In The Era Of AI & How To Build Back Stronger If this made your ears prick up, you’re likely staring at some rather depressing numbers in your dashboard: If I had to guess, you’re probably working harder […]
You know, a tiny little language course took me just 6 weeks to build and scared me half to death to launch. But here’s the mad thing… The emails I wrote for that launch 12 years ago – sitting up at 2am, eating digestive biscuits and wondering if anyone would actually buy – many of […]
Last week, I was at a Mastermind event in London with YouTuber Ali Abdaal. True to form, I started the day with a very bad joke. I was worried. Was this the end? Had I destroyed the day before it even began? Turns out no. The day got significantly better from there on in. Anyway, […]
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![The weird story of my first product launch [THROWBACK]](https://ollyrichards.co/wp-content/uploads/2025/11/untitled-375-scaled.jpg)
