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You know, a tiny little language course took me just 6 weeks to build and scared me half to death to launch. But here’s the mad thing… The emails I wrote for that launch 12 years ago – sitting up at 2am, eating digestive biscuits and wondering if anyone would actually buy – many of […]
Last week, I was at a Mastermind event in London with YouTuber Ali Abdaal. True to form, I started the day with a very bad joke. I was worried. Was this the end? Had I destroyed the day before it even began? Turns out no. The day got significantly better from there on in. Anyway, […]
I remember the first time I did something I was truly proud of. Something that made me think: Yes, I did that! I was 19. I dropped out of university and moved to Paris for 6 months. (Long story.) By the time I came home, I spoke French fluently. (I worked hard at it.) I was […]
There’s a doubt that’s been lurking in the back of my mind for the last 12 years. A worry that’s been gnawing at me. A concern that I’ve pushed to the deepest recesses of my mind in the hope that it wouldn’t prove to be true: “Did I just get lucky with StoryLearning?” Was it […]
Back in 2015, I was a fresh-faced young entrepreneur, wet behind the ears, not knowing my a** from my elbow. When I say “young”… I was 34. I’d just moved back to London from Egypt. My daughter was 2 months old. I was bringing in $2-3k a month, and even that wasn’t stable. Perilous. So […]
People have very distorted views of money and success. Often, they get it flat-out wrong. Take the myth of the 7-figure business. Tell the average online business owner that you have a 7-figure business, they’ll instantly peg you as “successful”. But this is a mistake. I call it the next level fallacy. It goes like this: […]
Here’s the problem with money… Everyone assumes that “scale” is the only game in town. Growth… scale… 10X baby! True — for many startups, it is all about growth. But, as an online business owner, you might have a different set of goals: Scale? Sure… At any cost? Not so much. Most online business owners would […]
About 6 years ago, my business coach gave me some advice that changed how I approached finance forever. I remember we were on our fortnightly call. In fact, I remember where I was – walking through Cherry Tree Woods in East Finchley (North London). Weird how we remember the smallest details. Anyway, I said to […]
A few years back, I invested 6-figures in a startup that I thought had great promise. Not long after, the founders decided to pivot — same niche, entirely new business model. I was against the move. My rationale was simple: What we’re doing is working. Better to stay focused and do the hard work. (Nothing […]
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