Let me tell you a tragic tale about my very first welcome sequence. It was 2014, I think. It looked a bit like this: 1 email a week
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- Author: Olly Richards
The dark side of being “good on calls”
I have this friend. Brilliant coach. Clients are queuing up around the block to work with her. She’s completely maxed out. Can’t fit another soul into her calendar.
3 types of subscribers (and which ones to ignore)
The fundamental tension for online educators is this: You want to sell our products But you don’t want to be “salesy” So, how do you navigate this, as
I stole this 15-minute Netflix trick for my email marketing
There’s been a murder in the White House. It happens during a state banquet. A world-famous detective is called. No-one’s allowed to leave – presidents, ambassadors, famous stars…
Are you a pillow kisser or a business owner? (How to tell)
Question: How do you know when an online business has “grown up”? Answer: When their ideal customer lands on their website and says: “Holy s*** — this was
The “multiple avatars” problem (and how to fix it)
If you’ve been in business for a few years, you likely see a number of types of customers inside your business. For example, in my language business, StoryLearning,
Why you can’t enjoy your holidays
A few summers ago, I was on a driving holiday in Scotland. Glorious. Driving through the dramatic landscapes of Skye and Inverness… I felt like I was on
Why Course Sales Are Declining
A couple of weeks ago I published a series that caused quite a stir: “How a 7-figure Business Dies” Since then I’ve had a lot of emails from
17 tips for writing an intoxicating email newsletter
Somewhere deep in the dusty corridors of an ancient Aweber account… Covered in cobwebs and left to rot… Are some of my very early email newsletters that I
The real reason I went “all in” on this newsletter
When I started this newsletter in January 2023… It was mostly for fun. I wanted to do something creative again. I had stuff to talk about from 10+