Once, I sent an email to my list on “Why being bored can make you millions.” And then a question came in response: What is the rule of thumb for when
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- Category: Tactics
Do THIS when your audience isn’t ready to buy yet
Level 1 of the Messaging game is being able to create that “Holy s—-, you wrote that email just for me!” experience for your audience. AKA “Rookie level”. Milk and
Why do you spend all that money?
As StoryLearning grew, I got used to something that sucked: Money coming in through the door. And then flowing right back out again. Now, this never used to
How to ethically FORCE journalists to remember your brand
Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”. This is a huge mistake. Here’s why… There’s a
How to Make Big Investment Decisions
I was talking with an entrepreneur recently about a familiar dilemma: “Should I hire XYZ agency for a $30k piece of funnel building work?” The questions were: Is
Why I publish my newsletters on my blog (it’s not for SEO)
A reader asked me a cracking question: “Olly, why do you publish your email newsletters on your blog? They don’t look optimised for SEO at all, so what’s
How to Write a Post-Purchase Email Sequence
After someone buys a product from you, the best thing you can possibly do is send them a automated sequence of post-purchase emails.I call this a "consumption sequence".Now,
What Numbers Should I Track In My Online Business?
From: Olly Richards21st June 2024Hobbitshire: What good is the warmth of summer, without the cold of winter to give it sweetness?Today, I’ll be giving you a complete primer
How to Design & Sell Your Core Offer
One of the things I teach in my $10M Case Study is the concept of a Core Offer.The idea behind the Core Offer is that it’s the ONLY
10 Tips for Running the Perfect Team Retreat
From: Olly Richards31st May 2024Hobbitshire: Living in a permanent retreat…Every year, I hold a team retreat for my company, StoryLearning.We’re a fully-remote team of 16 core staff, spread