Once, I sent an email to my list on “Why being bored can make you millions.” And then a question came in response: What is the rule of thumb for when
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- Author: Olly Richards
The business model that millionaires get wrong
Do you want to know the most common way entrepreneurs build out their business models? It’s like this: “I saw XYZ guru talking on Twitter about their new
The complexity that’s quietly killing your business
The art of business models involves knowing when to stop building. When to say… That’s it! I’m doing enough stuff in this business now. It’s time to stop
How a 7-figure Business Dies
You’ve read stories of how 7-figure businesses are built. But how does a 7-figure business die? In this tale, you’ll see how. And if you pay close attention,
Is THIS why your business model is broken?
Last year, I took a psychometric test called Kolbe-A. It’s like a personality test, but aimed at the business world. On the test, I scored a 9 on
Do THIS when your audience isn’t ready to buy yet
Level 1 of the Messaging game is being able to create that “Holy s—-, you wrote that email just for me!” experience for your audience. AKA “Rookie level”. Milk and
Why do you spend all that money?
As StoryLearning grew, I got used to something that sucked: Money coming in through the door. And then flowing right back out again. Now, this never used to
Why being bored could make you millions
[Mentee] …yeah, you’re right. It makes sense to stick with the thing that’s working here. It’s really hard to say no to new things. But rather than starting this
How to ethically FORCE journalists to remember your brand
Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”. This is a huge mistake. Here’s why… There’s a
Why “brand” newsletters need to grow a pair (of personality traits)
So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you, and all that. Which led to a rather good