Let me tell you a tragic tale about my very first welcome sequence. It was 2014, I think. It looked a bit like this: 1 email a week

The fundamental tension for online educators is this: You want to sell our products But you don’t want to be “salesy” So, how do you navigate this, as

Somewhere deep in the dusty corridors of an ancient Aweber account… Covered in cobwebs and left to rot… Are some of my very early email newsletters that I

Once, I sent an email to my list on “Why being bored can make you millions.” And then a question came in response: What is the rule of thumb for when

Level 1 of the Messaging game is being able to create that “Holy s—-, you wrote that email just for me!” experience for your audience. AKA “Rookie level”. Milk and

Most people never write about themselves in their emails. Not about themselves. Not about the people “behind the brand”. This is a huge mistake. Here’s why… There’s a