This is not the email I expected to write today. I thought I was going to write “launch email 2” or whatever. Instead, I find myself scrambling to
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- Category: Mindset
The dark side of being “good on calls”
I have this friend. Brilliant coach. Clients are queuing up around the block to work with her. She’s completely maxed out. Can’t fit another soul into her calendar.
Are you a pillow kisser or a business owner? (How to tell)
Question: How do you know when an online business has “grown up”? Answer: When their ideal customer lands on their website and says: “Holy s*** — this was
The “multiple avatars” problem (and how to fix it)
If you’ve been in business for a few years, you likely see a number of types of customers inside your business. For example, in my language business, StoryLearning,
Why you can’t enjoy your holidays
A few summers ago, I was on a driving holiday in Scotland. Glorious. Driving through the dramatic landscapes of Skye and Inverness… I felt like I was on
The real reason I went “all in” on this newsletter
When I started this newsletter in January 2023… It was mostly for fun. I wanted to do something creative again. I had stuff to talk about from 10+
The business model that millionaires get wrong
Do you want to know the most common way entrepreneurs build out their business models? It’s like this: “I saw XYZ guru talking on Twitter about their new
How a 7-figure Business Dies
You’ve read stories of how 7-figure businesses are built. But how does a 7-figure business die? In this tale, you’ll see how. And if you pay close attention,
Is THIS why your business model is broken?
Last year, I took a psychometric test called Kolbe-A. It’s like a personality test, but aimed at the business world. On the test, I scored a 9 on
Why being bored could make you millions
[Mentee] …yeah, you’re right. It makes sense to stick with the thing that’s working here. It’s really hard to say no to new things. But rather than starting this