There’s been a murder in the White House. It happens during a state banquet. A world-famous detective is called. No-one’s allowed to leave – presidents, ambassadors, famous stars…
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Are you a pillow kisser or a business owner? (How to tell)
Question: How do you know when an online business has “grown up”? Answer: When their ideal customer lands on their website and says: “Holy s*** — this was
Why Course Sales Are Declining
A couple of weeks ago I published a series that caused quite a stir: “How a 7-figure Business Dies” Since then I’ve had a lot of emails from
The complexity that’s quietly killing your business
The art of business models involves knowing when to stop building. When to say… That’s it! I’m doing enough stuff in this business now. It’s time to stop
How a 7-figure Business Dies
You’ve read stories of how 7-figure businesses are built. But how does a 7-figure business die? In this tale, you’ll see how. And if you pay close attention,
Is THIS why your business model is broken?
Last year, I took a psychometric test called Kolbe-A. It’s like a personality test, but aimed at the business world. On the test, I scored a 9 on
Why being bored could make you millions
[Mentee] …yeah, you’re right. It makes sense to stick with the thing that’s working here. It’s really hard to say no to new things. But rather than starting this
Why “brand” newsletters need to grow a pair (of personality traits)
So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you, and all that. Which led to a rather good
Content addicts design the WORST business models
There seems to be a general assumption that running a solo business means living on the “content hamster wheel”. Sitting up at 2am, bloodshot eyes, trying to churn
Personal brands that bore my cat to tears
Over the last few years, I’ve watched every man and his dog start an email newsletter. I’ve seen everyone on Twitter label themselves a “storyteller”. (Who knew?) I’ve