The complexity that’s quietly killing your business

The art of business models involves knowing when to stop building. When to say… That’s it! I’m doing enough stuff in this business now. It’s time to stop

Read More

How a 7-figure Business Dies

You’ve read stories of how 7-figure businesses are built. But how does a 7-figure business die? In this tale, you’ll see how. And if you pay close attention,

Read More

Is THIS why your business model is broken?

Last year, I took a psychometric test called Kolbe-A. It’s like a personality test, but aimed at the business world. On the test, I scored a 9 on

Read More

Why being bored could make you millions

[Mentee] …yeah, you’re right. It makes sense to stick with the thing that’s working here. It’s really hard to say no to new things. But rather than starting this

Read More

Why “brand” newsletters need to grow a pair (of personality traits)

So, Olly’s been banging on about using personality in newsletters. Getting your readers to fall in love with you, and all that. Which led to a rather good

Read More

Content addicts design the WORST business models

There seems to be a general assumption that running a solo business means living on the “content hamster wheel”. Sitting up at 2am, bloodshot eyes, trying to churn

Read More

Personal brands that bore my cat to tears

Over the last few years, I’ve watched every man and his dog start an email newsletter. I’ve seen everyone on Twitter label themselves a “storyteller”. (Who knew?) I’ve

Read More

Exactly what to do from $0 to $3M revenue

After working with 200+ education businesses this year, I’ve noticed that growth tends to break down in three different ways: $0-500k: More $500k-$1m: Better $1-3m: Less Knowing this,

Read More

Annual Business Review from 2024

Welcome to my annual review from the year that was 2024. Here’s the context:My rationale for starting this newsletter business in the first placeHow I made $175k in

Read More

This Is How I Explain Success

Recently, I was looking back over my business career, searching for the key inflection points.I discovered something quite profound:Every “big break” I had was the net result of

Read More